Month: July 2024

Fundamental for finfluencers to understand depth of promoting claims: Sharan Hegde

"If one’s only source of income is through paid promotions, SEBI could introduce stricter regulations, which might prevent companies involved in finance from advertising through influencers," says Sharan Hegde.

The finfluencer and Co-Founder of 1% Club, Sharan Hegde, breaks down the impact financial influencers will have after SEBI rules. He notes that the stock market and trading influencers will have to rethink their revenue strategies, whereas those who are just educating about personal finance might not be hit hard.

Olympian PV Sindhu invests in wellness brand Hoop

Hoop’s part of the Peak XV’s (FKA Sequoia India) Spark Program and is backed by angel investors in the country like Rohit Kapoor (CEO, Food Marketplace, Swiggy), Abhinav Sinha (COO, OYO), Naiyya Saggi (Co-founder, Good Glamm Group), Suhail Sameer (ex-CEO, BharatPe; ex-CEO, RPSG Consumer), Shantanu Deshpande (Founder - Bombay Shaving Company), Kunal Suri (Former Managing Director, Food Panda), Saurabh Vashishtha (Co-founder, SimSim) Arjun Vaidya (Founder - Dr Vaidya’s).

Hoop is founded by two former McKinsey consultants, Twinkle Uppal and Saharsh Agarwal. As per the couple, they are on a mission to modernize relief & recovery and make fitness a part of India’s lifestyle.

Tata Motors media review for Passenger Vehicles business underway? | GroupM elevates Ashwin Padmanabhan to COO

The 2024 X Index surveyed 55,000 consumers in 9 global markets (U.S., U.K., France, Mexico, India, Portugal, Spain, Brazil and Argentina) and examined customer experience with bricks-and-clicks brands, retailers that maintain brick-and-mortar stores in addition to selling online, and pure players, internet-only retailers. (Image source: Moneycontrol)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

BPCL partners with Indian Olympic Association as principal sponsor

Neerav Tomar, MD, IOS Sports & Entertainment, added, "We are honoured to have played a part in this important partnership between IOA and BPCL. This long-term collaboration is a testament to our commitment to support and celebrate the Indian athletes from all corners of the country. BPCL's campaigns will rally the support of all Indians to our athletes who are heading to Paris and will also inspire the next set of athletes aiming for LA 2028."

As part of this collaboration, BPCL will launch series of campaigns designed to support and uplift the Indian contingent heading to Paris.

Piramal Realty appoints Abhijeet Maheshwari as chief executive officer

Maheshwari holds a B.E. Honours in Electronics from the National Institute of Technology, Jaipur, and an MBA from the Faculty of Management Studies - Delhi. 

Maheshwari’s expertise spans the entire real estate spectrum encompassing business development, fundraising, approvals, design, sales, leasing, execution, and delivery in residential, retail, and commercial sectors.

HCLTech and IBM announce ‘GenAI Center of Excellence’ to support clients with customized AI solutions

Together with IBM, HCLTech aims to train 10,000 of its engineers and architects in IBM's innovative AI technologies, specifically watsonx. (Representative image by Possessed Photography via Unsplash)

The CoE, which will be available through HCLTech’s AI and Cloud Native Labs in Noida, London and New Jersey and Santa Clara in the US, will help enterprises modernize legacy applications, develop IT service management (ITSM) use cases, reduce coding complexity, improve skill development on the IBM watsonx™ platform and enable continuous innovation.

Zomato brings back Rahul Ganjoo and Pradyot Ghate: Report

Rahul Ganjoo, who began his innings at Zomato as vice president/ head of product management, stepped down from his position last year in January. Pradyot also worked at CEB. (From left to right: Rahul Ganjoo and Pradyot Ghate)

Previously, Rahul Ganjoo had led Zomato as head of new businesses, and Ghate was the vice-president.