July 2024 – Page 44 – storyboard18

Adobe appoints Keith Eadie as general manager, APAC

Keith Eadie joined Adobe almost seven years ago through the acquisition of TubeMogul, where he was Chief Marketing and Strategy Officer. At Adobe, Eadie has led several divisions, including Adobe Advertising, Adobe Analytics and Adobe Sign.

In this role, Keith Eadie will lead Adobe’s business across the region, reporting to Stephen Frieder, Chief Revenue Officer, Adobe Enterprise.

Google updates political ads policy; Advertisers to disclose election ads that contain AI-generated content

This is one of three significant fines levied on the company in the past decade. (Representative Image: via Unsplash)

As a result of the update, marketers now have to select a checkbox in the “altered or synthetic content” section of their campaign settings if the content contains the same.

Britannia appoints former RBI governor and Atul’s MD as non-independent executive directors

At present, Urjit Patel holds the position of a chairman at National Institute of Public Finance and Policy. Sunil Siddharth Lalbhai began his career at Imperial Chemical Industries, and he holds the position of an independent director at Navin Fluorine International, Pfizer, Bombay Dyeing and Manufacturing Company, and BAIF Institute for Sustainable Livelihoods & Development MP.(From left to right: Urjit Patel and Sunil Siddharth Lalbha. Image source of Urjit Patel: Moneycontrol

Former Reserve bank of India governor, Urjit Patel and MD of chemical company Atul Sunil Siddharth Lalbhai will hold the position for five consecutive years, starting from July 2, 2024 till July 1, 2029,

Bhopal illegal hoardings pose threat to motorists safety

Under sections of the MP Outdoor Advertisement Media Rules, 2017, the MP govt has the power to take action against the illegal hoardings. The rules also include provisions for penalties and offences. (Representative Image: Nick Fewings via Unsplash)

On Sunday, supporters of political groups put up large posters on VVIP roads in the state’s capital Bhopal. Given the onset of the monsoon season, these poster often fall off their suspenders or are uprooted from their spots, putting motorists at risk.

GroupM appoints Praseed Prasad as chief growth officer

Praseed Prasad will work closely with the agency and GroupM leadership to identify growth opportunities, develop integrated solutions that leverage the skills and expertise of the industry’s talent, and communicate GroupM’s value proposition, stated the company.

In his new role, Praseed Prasad will oversee strategy and operations for GroupM’s business development, growth, marketing, and communications to clients, employees, and industry audiences.

FSSAI escalates surprise audits at dark stores: Report

Given the recent and ramped-up raids by FSSAI, quick-commerce platforms are being more cautious regarding hygiene practices.

These audits come after multiple instances were flagged regarding unhygienic practices by quick-commerce platforms including Blinkit.

Educate, Entertain, Engage: Marketing strategies for complex industries by Policybazaar’s Sai Narayan

Policybazaar's CMO, Sai Narayan stated that Another aspect of emotionally charged campaigns is that they tell compelling stories that resonate deeply with audiences. Narratives of personal stories of triumph over adversity, where financial products played a key role, can create a powerful emotional connection. This approach helps consumers resonate with the brand as well as the concept and highlights the real-world impact of the product.

Policybazaar’s CMO Sai Narayan explains that a successful marketing strategy should aim at reaching the consumer before they need to look for insurance. A successful campaign should focus on explaining the tangible benefits of insurance products while highlighting real-life scenarios where insurance plays a saviour.

The ROI of laughter: How memes drive marketing results

Captivating visuals and witty content gets shared widely at lightning speed across social media platforms, garnering massive reach and engagement organically at an exponential rate, all while saving significant marketing costs, writes Mehul Gupta is the Co-Founder & CEO of SoCheers.

Meme marketing allows brands to emphasise their awareness of pop-culture, positioning them as relevant and well-versed, which resonates well with the generation raised on the internet, writes Mehul Gupta, Co-Founder & CEO of SoCheers.