Month: July 2024

BREAKING: MIB advisory on SDC; Only Food & Health sectors to upload self-declaration certificate for ads

On June 25, Ministry, while addressing the issues and softening its stance on the SDC matter, noted that it wants to work towards limiting the scope to the food and health sector. (Representative image by Josh Frenette via Unsplash)

The advisory by the Ministry of Information and Broadcasting comes after it met with
the industry stakeholders including Meta, Google, ISA, DNPA, and others on June 25, where it acknowledged the suggestion to limit the mandate to the food and health sectors only.

Sharan Hegde on fundamentals for finfluencers on promoting claims | Homegrown Twitter-copy Koo to shut down after failed acquisition talks

In his LinkedIn post, Hegde acknowledged the challenges of rapid growth, stating, "Needless to say, when you grow at such a lightning speed, you are bound to make some mistakes with hiring and redundant expenses." This round of layoffs marks the company's first cost-cutting measure since its inception.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

SoCheers wins the digital mandate for ASUS India

A leader in motherboards and gaming products, ASUS is also one of the top three consumer notebook manufacturers globally.

The account was won following a multi-agency pitch involving several rounds of presentations and will be handled from the agency’s Mumbai office.

Homegrown Twitter-copy Koo to shut down after failed acquisition talks

Koo gained prominence in 2021 after several ministers endorsed it amid a row between the Indian government and X, which was then known as Twitter.

Once touted as X (formerly Twitter) rival, Koo had positioned itself as the homegrown alternative to X. Co-founders say Koo could have easily scaled internationally and given India a global brand that was truly made in India and this dream will remain.

Collective Artists Network acquires storytelling platform Terribly Tiny Tales

Recognizing the need for organic storytelling amidst the clutter of internet memes and GIFs, Gosalia launched TTT to bring meaningful and relatable content to digital audiences.(Representative Image: Cytonn Photography via Unsplash)

This acquisition aligns with Collective Artists Network’s vision to become the country’s leading new media company with its roots in popular culture and expanding its influence in the media industry.

Brazil suspends Meta’s new AI privacy policy

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

ANDP’s preventive measures put a hold on the processing of personal data across all of Meta products, including those of people who don’t use any of the company’s platforms.

Crackdown on surrogate ads: Government to soon issue elaborated guidelines for advertisers

CCPA has made the decision to safeguard and advance consumer rights by ensuring that no false or misleading advertisements of goods or services are published, in accordance with the provisions of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

Having observed liquor brands flouting the current misleading ads regulations and ASCI guidelines, the Department of Consumer Affairs is working on releasing these guidelines soon. The committee is already near finalising the guidelines.

AdGlobal360 wins digital mandate for HTech

As the brand prepares for upcoming product launches and manufacturing initiatives in India, it aims to expand its footprint through a robust presence on digital platforms. (Representative Image: Giorgio Trovato via Unsplash)

AGL will oversee the paid media advertising campaigns across digital platforms, including media buying, brand sponsorships, display and social media advertising for all product launches of HONOR to amplify HTech’s business impact in India.