July 2024 – Page 42 – storyboard18

Intel’s Roshni Das promoted as VP – Global Marketing

Roshni Das began her career in advertising at Lowe Lintas, and also worked at Standard Chartered Bank.

Roshni Das will have the dual responsibility of setting up and leading the Global Marketing Innovation function and retaining the responsibility of India Region Marketing.

Madison Media promotes Vinay Hegde to CEO – Investments

Vinay Hegde has previously worked at Mindshare Fulcrum for over 10 years, where he handled buying for the Unilever business.

Hegde has over 25 years of experience and has been associated with Madison Media for almost 8 years as a Chief Buying Officer.

YouTube now allows users to request removal of AI-generated deepfakes

The program will roll-out starting with Flipkart and Myntra.

The new policy, as stated on YouTube’s support page, states, “If someone has used AI to alter or create synthetic content that looks or sounds like you, you can request its removal. To qualify for removal, the content should depict a realistic altered or synthetic version of your likeness.”

Tech leaders write open letter to UN over global digital compact

The latest draft of the GDC will undergo review this week by UN representatives in New York.

The Global Digital Compact aims to establish a framework for global digital cooperation, define principles for an open, free, and secure digital future, and accelerate progress on the UN’s Sustainable Development Goals.

Unilever’s global CMO for Dove, Alessandro Manfredi, leaves the FMCG major after 28 years

Alessandro Manfredi, chief marketing officer - Dove, Unilever, stated, "I joined Unilever more than two decades ago attracted by three things. The humanity of its leadership, the humanity of its unique marketing philosophy, deeply rooted in building emotional bonds with people, and the humanity of its purpose. Throughout my career within Unilever, I was allowed to cultivate these incredible assets and inject them into the brands I was lucky to work on."

Alessandro Manfredi began his career at Unilever as global VP dove masterbrand and deodorant, and over a period held various roles in different capacities.

Relief for advertisers as MIB restricts SDC for ads to food and health sectors only

Storyboard18 first broke the news in June that the media mandate of Hero Motocorp's has called for pitch.

The government has also restricted the ‘self-declaration certificate’ for ads to an annual upload for Food and Health products and services.

As OTT platforms expand and woo talent, new job roles open up

Cable operators have raised red flags as Prasar Bharati ventures into the OTT universe. (Photo: Unsplash)

Headcount across the top 12 OTT players has increased by six percent in the last year. In the bigger players, job openings went up eight percent

Those who seamlessly integrate AI into their jobs will thrive: Oindrila Roy, Publicis India

Oindrila Roy, managing director, Publicis India, explained, "The new head of marketing is no longer just responsible for building a brand. In today’s customer-centric environment, they are also expected to drive business growth by leveraging first-party data. With a change in their role, their agency partner of choice is also undergoing a sea of change. Agencies that offer them full-funnel solutions leveraging their customer data are preferred."

Oindrila Roy, managing director, Publicis India, touched upon long standing agency-client relationships, disruptions in the advertising and marketing space, the newly launched Boss Lady Program and a lot more in an interview with Storyboard18.

From fantasy to factual: Building trustworthy AI in a world of fabricated data

In finance, an AI model could mistakenly mark valid financial deals as fake, which would slow down operations and add extra problems that aren't necessary. On the contrary, it could fail to detect actual fraudulent activity, leading to significant financial losses, writes Prateek Sethi, founder of TRIP, a communication design house.

AI hallucinations often emerge as inaccurate forecasts, false positives, or false negatives, writes Prateek Sethi, founder of TRIP, a communication design house.

The crumbling cookie: Brands’ new playbook for winning hearts (and data)

Godrej Consumer Products Ltd (GCPL) is spending more on brands, automation, and SKU rationalization

The rise in identity theft, financial fraud, and hacking incidents highlights the urgent need for robust data protection measures, writes Chaitanya A C V, Director, Paid Social, GALE India.