Keerthana Ramakrishnan started her career at Mudra and went on to work at McCann and Nike.
Month: July 2024
MIB restricts SDC for ads to food and health sectors | Telangana sets the stage for India’s distinct esports policies: Exclusive
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Meta’s Threads turns one: Hits 175 million active monthly users
A lot of the growth being witnessed on Threads is because of its constant promotion inside Instagram.
Greaves Finance Ltd. appoints P. B. Sunil Kumar as CEO
Kumar has served as an independent director on the board of Greaves Finance Ltd.
Del Monte Foods appoints Abhinav Kapoor as CEO
In his role as CEO, Abhinav Kapoor will focus on elevating the Del Monte brand by consolidating the product portfolio while streamlining the distribution network to ensure seamless delivery of products.
Telangana sets the stage for India’s distinct esports policies: Exclusive
Stakeholders met Telangana’s IT Minister to address issues like taxation on esports prize pools, distinguishing between skill-based and chance-based games, regulating gaming content creators and establishment of regulatory bodies.
‘Won’t take any new competition for granted’: Asian Paints chairman R Seshasayee
Asian Paints reported a growth of 2.6% in revenue from the sale of products and services at Rs 30,728 crore in FY24
OnePlus India appoints Chinese exec as head of India operations amid govt’s push for local talent
The Indian government has been pushing for the appointment of locals in top decision-making roles. However, a lot of Chinese handset brands are yet to start pursuing this initiative, largely because of the ongoing scrutiny and legal concerns.
Indian viewers showing greater appetite for personalised ads on OTT: Survey
66 percent of Indian consumers would choose lower fees in exchange for watching ads on OTT platforms, a survey by Moloco and YouGov reveals.
Marico to exclusively handle sales and marketing of Kaya’s products
Marico will exclusively handle sales and marketing of Kaya’s range of 75+ personal care products outside of Kaya’s clinics.