Roshni Das, who headed Intel as regional chief marketing officer, GM, Asia Pacific and Japan, has been promoted as vice president – global marketing. Das is also a recipient of Storyboard18’s Visionaries recognition in 2024.
Das will have the dual responsibility of setting up and leading the Global Marketing Innovation function and retaining the responsibility of India Region Marketing. Das said, “Designing experiences globally with the customer at the heart of it, and testing innovations across growth markets and beyond is exciting.”
Das joined Intel India in 2005. Her tenure has given her the opportunity to lead both country and Asia pacific regional roles. As Regional Marketing CMO at Asia Pacific Japan, overseeing over 12 markets across India, SEA, NZ, Korea, Japan and Taiwan, her mandate is to strengthen the corporate brand narrative through global and local story telling, enable business goals through building product preference of Intel’s cross portfolio of products from client to data centric technologies.
Her prior experience includes Corporate Sales and Product Management at Standard Chartered Bank managing a portfolio of credit card and financial products and Account Management of several leading consumer brands at Lowe Lintas (Inter Public Group).
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