July 2024 – Page 47 – storyboard18

Give work the chance to find its own greatness: Rahul Mathew of DDB Mudra Group

Cannes is increasingly becoming a show about creativity that leads to strong results. The more time your work gets in the market, the more results you get to play with, says Rahul Mathew, Chief Creative Officer, DDB Mudra Group.

Rahul Mathew, Chief Creative Officer, DDB Mudra Group, reflects on India’s performance at Cannes Lions this year. He notes that the more time one’s work gets in the market, the more results one gets to play with.

New policy for hoardings in Mumbai Metropolitan Region soon

A committee headed by former Allahabad High Court Chief Justice Dilip Bhosle is probing the May 13 hoarding collapse in Ghatkopar area.

The Maharashtra State government is set to introduce a new policy for hoardings in response to the Ghatkopar hoarding crash that claimed 17 lives.

Tata Motors media review for Passenger Vehicles business underway: EXCLUSIVE

The 2024 X Index surveyed 55,000 consumers in 9 global markets (U.S., U.K., France, Mexico, India, Portugal, Spain, Brazil and Argentina) and examined customer experience with bricks-and-clicks brands, retailers that maintain brick-and-mortar stores in addition to selling online, and pure players, internet-only retailers. (Image source: Moneycontrol)

Parts of Tata Motors media mandate are likely to be up for grabs. Industry sources say a media review is underway for the passenger vehicles business.

EU says Meta’s “pay or consent” ad model is in breach of Digital Markets Act

The EU has informed Meta that the company is in breach of the DMA. In case of non-compliance, the Commission can impose fines up to 10% of the gatekeeper’s total worldwide turnover. Such fines can go up to 20% in case of repeated infringement.

CEAT appoints Vishal Pawar as senior vice president – global sales and supply chain management

Vishal Pawar began his career at TAFE (Tractors and Farm Equipment Limited). Then, he moved to CEAT and went on to work at Garware Technical Fibres.

Saurav Mukherjee, who led CEAT as senior vice president – global sales has resigned.

Zee Entertainment gives charge of music business to CBO Umesh Bansal

The decision is in line with the resource optimization approach of the Company and aims to enhance the synergistic capabilities of the movies and music business to drive the growth of the company. Anurag Bedi who has led the music business so far, will be assigned new and challenging responsibilities.

Umesh Bansal will continue to report into the MD & CEO, Punit Goenka.

SEBI’s crackdown on finfluencers to impact advertising in BFSI | India-SA T20 WC final match records peak concurrent viewership of 53 mn

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious. (Image: Explorenation via Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Month: July 2024