ZEE Entertainment Enterprises Ltd. (ZEE), today assigned additional charge of the music business to Umesh Bansal. This is in addition to his current role as the Chief Business Officer of the Movies business. Bansal will continue to report into the MD & CEO, Punit Goenka.
The decision is in line with the resource optimization approach of the company and aims to enhance the synergistic capabilities of the movies and music business to drive the growth of the company. Anurag Bedi who has led the music business so far, will be assigned new and challenging responsibilities, the company said. However, Bedi has updated his own professional profile to ex-chief business officer of Zee Music Company.
The movies business continues to play a strategic part in the company’s portfolio, while the music business aims to fortify its stronghold in the market and further enhance its monetisation avenues through the prism of profitability. The company aims to derive the synergistic benefits between the businesses to enhance the profitability levels, in line with its strategic priorities centered on Frugality, optimisation and a sharp Focus on quality content.
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