Month: July 2024

Female Esports in India hits a dead end, India’s last female esports roster shut

Mumbai City FC has already partnered with several endemic brands in the esports space, including Acer, Oppo, EA Sports, and Puma.

Organizations like Global Esports, Orangutan, and Velocity Gaming managed to sustain their female rosters for a longer period. However, due to a lack of tournaments and brand interest, they were forced to shut down these rosters. While these organizations today continue with their male esports rosters.

Union Budget 2024: Favorable tax policies, push for digital infra, ease of regulations can bolster advertising industry

Indian media and entertainment industry is looking for favorable policy and tax announcements in the upcoming budget for growth. (Image source: Julius Drost, Unsplash)

The media and entertainment industry expects reductions in import duty on newsprint, and revision in DVP rates, among other tax reliefs. It is hoping Modi 3.0 will offer financial support and subsidies for small and medium-sized enterprises (SMEs) and fuel funds in the creator economy.

EXCLUSIVE: Radio sector demands de-linking NOTEF, GST revision, and mandate for ‘radio on mobile’

The rollout is also expected to create new job opportunities and promote local dialects and culture, supporting the government's 'vocal for local' initiative.

During a consultation meeting chaired by Ashwini Vaishnaw, Minister for Railways, Information and Broadcasting, Electronics & Information Technology, stakeholders from the radio sector urged that content restrictions should be removed and news and current affairs content should be allowed on radio. Further, recommendation was made to reduce the GST on radio to 5 percent from 18, at present.

NFDC and Netflix partner to upskill voice-over artists in India

Netflix reported a revenue of $9.83 billion and operating income of $2.91 billion in Q3 2024

Through the partnership, the public sector enterprise National Film Development Corporation (NFDC) has launched an upskilling program ‘The VoiceBox’- which includes training and assessment of artists across seven major cities in the country.

IndianOil partners with Ultimate Table Tennis as title sponsor

The IndianOil branding will be displayed on Court Floor Stickers, courtside LED boards and around the Umpire Chair. The sponsorship includes exclusive branding of timeouts as “IndianOil Time Out”. Furthermore, each tie will feature an IndianOil-branded award.

The 2024 edition of UTT will feature eight teams for the first time. The two new franchisees, Jaipur Patriots and Ahmedabad SG Pipers will be joining the likes of defending champions Goa Challengers, Chennai Lions, Dabang Delhi TTC, U Mumba TT, Puneri Paltan Table Tennis and PBG Bengaluru Smashers, in the quest to lift the coveted trophy.

MTV rolls out #TuchchVichaar campaign to celebrate Pride Month and beyond

The story follows this individual as he faces judgment for his demeanor and discrimination for his identity. The film ends with a message encouraging everyone to stand up against bullies and their harmful mindset.

Conceptualised by MTV, the campaign film depicts a parallel universe where the LGBTQIA+ community is fully accepted, and it’s a straight, heterosexual individual who stands out as different.

Nearly 80% of Indian startups investing in AI, other advanced technologies: Report

As artificial intelligence (AI) dominates headlines and captures global attention, the world's top tech companies took to Davos High Street to pitch their AI advancements.

Almost 80% of the startups believe that adopting enterprise applications integrated with new-age technologies such as AI is essential for scaling and improving unit economics

Media.Monks rebrands as ‘Monks’, Sets stage for growth beyond media

Monks' nine capabilities will remain in place, which will now focus on just two Marketing and Technology offerings, enabling clients to accelerate revenue growth, transformation and automation, while outpacing their competition.

Monks’ organisational and reporting structures to support the new services model will be launched in 2025.