Reckitt’s non-core brand Robin re-enters Indian market with creative campaign

Maintaining the brightness and cleanliness of white clothes is a common challenge consumers face in India. Additionally, white clothes often lose their lustre over time, so people avoid buying and wearing white. So, it is always surprising to find a person wearing white every day, stated the company.

Robin launched a TV commercial featuring a woman who confidently wears white clothes daily.

Asian Paints Q1 FY2025 result: Net profit declines by 24.5% to Rs 1,170 cr, demand hit due to ‘heatwave, election’

In the near term, Asian Paints expects that demand conditions will be improved on the back of improving rural sentiment and monsoon season (Photo: Unsplash)

The sales of Asian Paints’ international business dipped by 2.4% to Rs 679.1 crore in the Q1 of the current fiscal year as compared to Rs 695 crore in the same period in FY2024

The Salt Inc. acquires Simplus Information Services to build financial content muscle

This strategic alliance will help brands integrate real-time consumer insights with The Salt Inc’s psychometric AI product and Simplus’s content intelligence in the financial domain.

The consolidated business will offer a wider range of content services to existing and new clients, allowing The Salt Inc. to cater to a broader spectrum of conversation needs for brands across multiple sectors.

‘Ready-to-mix body wash failed for us’, says GCPL’s MD and CEO Sudhir Sitapati

From Left to Right – Mr. Sudhir Sitapati, MD & CEO, Godrej Consumer Products Ltd. (GCPL), Dr. Radhakishan Pawar, Joint Director, VBD, Public Health Department, Maharashtra, Dr. Samir Dalwai, Developmental Pediatrician and Treasurer of Indian Academy of Pediatrics (IAP) at the unveiling of the new Goodknight Flash with new molecule (Renofluthrin)

Sudhir Sitapati, MD and CEO of Godrej Consumer Products Limited on readiness of categories, a new Goodknight product launch, media spends and growth in rural markets.

Indian Industry wishlist for Budget 2024: Tax relief, EV push & skill upgradation

The surge in advertising spend will be directed towards regional and localised campaigns, aimed at capturing the growing market share in rural segments in H2 FY25. (Image source: Moneycontrol)

Industry leaders are awaiting measures that will empower their respective sectors and propel the nation towards its $5 trillion dollar ambition.