July 2024 – Page 20 – storyboard18

MIB, industry stakeholders discuss unified content rating system for digital platforms: Exclusive

During a roundtable which was chaired by Ashwini Vaishnaw, Minister for Information and Broadcasting, industry stakeholders emphasised on the need of the rating system. (Image: Amith Nair via Unsplash)

A meeting chaired by MIB’s Ashwini Vaishnaw discussed adopting a unified content rating system for digital platforms.

EXCLUSIVE: BMC mulls releasing new outdoor advertising policy by August-end

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

Brihanmumbai Municipal Corporation (BMC) has drafted a revised OOH advertising policy following the Ghatkopar incident which mandates hoarding height at not more than 100 ft and could ban video ads on DOOH.

WPP appoints Brian Lesser as GroupM’s global CEO

Brian Lesser first joined WPP with the acquisition of 24/7 Real Media in 2007. He went on to create the Media Innovation Group, building addressable advertising products and technology for GroupM, including one of the industry’s first data management platforms. In 2011 he founded Xaxis, the programmatic media buying platform which now forms part of GroupM’s media performance organization, GroupM Nexus.

Brian Lesser succeeds Christian Juhl, who is stepping down after five years in the role.

Stakeholders to meet MIB on July 19 to brainstorm on SDC: Breaking | DD Free Dish pushes to double subscriber base; to focus on premium households

MIB advisory, issued on April 22, references a Delhi High Court order which underscores the importance of making digital content accessible to PwDs.

Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.

Bajaj Electricals MD and CEO Anuj Poddar resigns

Prior to Bajaj Electricals, Poddar was a member of the Leadership Team at Viacom18 Media Private Limited

Anuj Poddar is leaving Bajaj Electricals to explore an external opportunity. Poddar led the organisation through a tumultuous phase and has been the architect of its overhaul and turnaround, the company said.

Virendra Sehwag invests $5,00,000 in fintech startup Getepay

Pravin Sharma, Founder and CEO of Getepay (L) and legendary cricketer Virendra Sehwag (R)

Getepay has raised over $4 million from several investors, including Mahavir Pratap Sharma, Hyderabad Angels, ITI Growth Opportunities Fund, DBR Ventures LLP, and Yogesh Chaudhary

HCLTech targets training 50,000 people on Gen AI and AI skills

This follows the announcement the company made in May 2024.

HCLTech chief C. Vijayakumar said they continue to see a lot of AI and GenAI-related opportunities.

Breaking: Stakeholders to meet MIB on July 19 to brainstorm on SDC

MIB advisory, issued on April 22, references a Delhi High Court order which underscores the importance of making digital content accessible to PwDs.

The court had directed MIB to conduct brainstorming sessions with stakeholders to develop an implementable mechanism around Self Declaration Certificate (SDC) and submit their recommendations in three weeks.

Camlin founder Subash Dandekar dies at 86

Subash Dandekar dies at 86; Maharashtra Deputy Chief Minister Devendra Fadnavis said that the state has lost a "grandfather figure".

Subash Dandekar received several awards for his contribution to art, entrepreneurship, and social awareness. He was the recipient of the Game Changers of Maharashtra award Lifetime Achievement Award

KFC India appoints FCB India as creative agency

Further, KFC India also highlighted that 'interested' agencies could comment on the LinkedIn post, and they will take a call 'if they vibe'. (Representative image by Syed Hussaini via Unsplash)

Earlier Storyboard18 broke the news of the fast food brand’s creative mandate going up for grabs, with top agencies participating in the pitch to get the business in the capital, Delhi. FCB India has replaced Ogilvy India as KFC India’s creative agency.