June 2024 – Page 3 – storyboard18

Google uses AI to add 110 new languages to Google Translate, its largest expansion ever

About a quarter of the new languages come from Africa, representing Google's largest expansion of African languages to date, including Fon, Kikongo, Luo, Ga, Swati, Venda and Wolof.

Google is using AI to add 110 new languages to Google Translate, including Cantonese, NKo and Tamazight.

Hero Motocorp’s media mandate up for grabs; auto major calls for pitch: Exclusive

In 2019, Publicis Media won the mandate that included both traditional and digital media duties, after a competitive pitch. Publicis Media had created a bespoke platform – ‘Team Hero MotoCorp’ (Team HMC). Previously reported estimates had pegged the media account at Rs 600 crore.

Publicis Media won Hero Motocorp’s media mandate in 2019 after a competitive pitch. In 2022, Dentsu India got the integrated media mandate for Vida – the emerging mobility brand from Hero MotoCorp.

Ola to enter grocery delivery via ONDC: Report

The CCPA’s notice, issued in response to allegations of service deficiencies and potential consumer rights violations, followed a flood of complaints on the National Consumer Helpline related to service delays and refund issues.

The ride-hailing app Ola aims to capture 30 percent of food orders on the ONDC network.

Market Research Society of India elects TAM’s Nitin Kamat as President

MRSI’s Managing Committee is represented by companies across research agencies, research users and service providers in the market research industry.

Puneet Avasthi and Shuvadip Banerjee were elected as Vice-Presidents, Anila Vinayak as the Secretary, and Parijat Chakraborty as the Treasurer for MRSI.

Crackdown on finfluencers: SEBI bars regulated entities from associating with ‘unregistered finfluencers’

The circular states that SEBI-regulated persons must ensure that no associated person or agent gives any direct or indirect advice on securities.

SEBI stated that it shall be the responsibility of the registered entity to ensure that the person with whom it is associated does not indulge in prohibited activities.

MIB to form core committee to address issues with SDC mechanism | Over 70,000 employees in M&E companies looking for jobs

Storyboard18 first broke the news in June that the media mandate of Hero Motocorp's has called for pitch.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

McDonald’s India partners with Universal Pictures, to include ‘Minionised’ meal in menu

McDonald's India brings Minions's meal in association with Universal Pictures

Customers can experience the Minions celebrations until August 1, 2024, across all McDonald’s restaurants in North and East India

Philips India launches the OneBlade Cup: a tournament to find India’s next top BGMI team

The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. (Representative Image: Onur Binay via Unsplash)

ecognizing the potential in students across the nation who turn to gaming and esports, Philips aims to bridge the gap by offering a platform for those who aspire to excel in the professional gaming world.

Cheil SWA group unveils a new visual identity for Cheil X

Cheil X is an independent full-service agency under the Cheil SWA group. It has two full-fledged offices in Gurgaon and Mumbai.

The visual identity of Cheil X is the emblem which is a profound synthesis of cultural heritage and creative ethos, echoing the very essence of the agency’s philosophical underpinnings.

ASSOCHAM appoints Gaurav Ramdev as co-chair of National Council on branding & marketing

Ramdev has worked for brands like Coca-Cola, Britannia, ITC & Razorpay and now he is the chief marketing officer and part of the leadership team at Protean eGov Technologies Ltd., a publicly listed pioneer and technology leader in population-scale Digital Public Infrastructure (DPI).

Under the new leadership of Sanjay Nayar, President, ASSOCHAM, and Puneet Das, the Chairperson of the Council of Branding & Marketing, GRamdev will collaborate with industry leaders to drive strategic initiatives and foster innovation in branding and marketing.