May 2024 – Page 8 – storyboard18

A planner needs to be a guardian to the brand, says FCB Kinnect’s Priyanka Nair

Priyanka Nair, national strategy director at FCB Kinnect, highlighted, "IPL followed by elections are great events. A planner should be having a deeper understanding of what is impactful during these events. Events like IPL happen on a yearly basis, and elections on a five-yearly basis. How an idea impactfully and effectively delivers for the brand's growth is something that one needs to do as a planner."

Priyanka Nair, national strategy director at FCB Kinnect, in a conversation with Storyboard18 explained that doing the rigour, having a point of view followed by asking questions stands paramount.

Sony takes MX player to court over non-payment of dues of over Rs 31 crore

The HC decision follows the hearing of three petitions against the non-regulation of deepfake technology in the country and the threat of its potential misuse.

Sony and MX entered into a distribution agreement in December 2021.

We want to own the narrative on hydration in the country: Bisleri’s Tushar Malhotra

Tushar Malhotra, Director of Sales & Marketing, Bisleri

Tushar Malhotra, Director of Sales & Marketing, Bisleri discusses the genesis of the CGI IPL campaign and how it maximized the return on investments and digs deeper into the hydration partnership with the five IPL teams.

BluSmart introduces ‘BluSmart Charge’ App, opens its EV charging service to public

Strategically located in prime real estate areas such as malls, corporate parks, and metro stations, these hubs offer superior design, minimal car queuing, and industry-leading capacity utilization of 25 percent, stated the company.

BluSmart’s state-of-the-art EV Charging hubs, comprising underground and open charging facilities, span over 1.8 million sq. ft. area with over 5,000 (fast and slow) EV charging stations powered by green source.

TRAI Secretary V. Raghunandan to retire by May-end

In his farewell message, he added, “I was overwhelmed by several messages and personal wishes from Industry friends and colleagues and staff and officers from TRAI. Will be joining DoT today for a few days before my retirement by 31st May 2024.” (Image: X, TRAI)

Secretary of TRAI, V. Raghunandan will retire by 31st May 2024, he said in a note to colleagues. Raghunandan was previously Deputy Director General at the Department of Telecommunications (DoT).

Reliance Industries seeks CCI approval for Viacom18-Star India merger

Reliance Industries has also assured that there would be no adverse impact on competition, as a result of the merger.

For the USD 8.5-billion merger of Viacom18 and Star India Pvt Ltd (SIPL), Reliance Industries has sought approval from the regulator; says there would be no adverse impact on competition, as a result of the merger.

DoT and MHA pull the reins on SMS scammers

OTT communication apps, including WhatsApp and Telegram, are facing pressure from telcos and advertisers over spam-related risks.

Department of Telecommunications (DoT), in collaboration with the Ministry of Home Affairs (MHA), has taken decisive action to protect citizens from potential SMS fraud through the Sanchar Saathi initiative.

Prasar Bharati to increase DD Free Dish slots next year

In the 2024 MPEG-2 e-auction, Prasar Bharati reportedly earned Rs 1,156 crore from selling 64 slots.

The pubcaster is getting a new transponder to increase the number of slots as the demand remains high.

Schbang appoints Dhwani Shah as head of media

Dhwani Shah began her career as Iksula and went on to work across Performics India, Ethinos Digital Marketing, Unicare Ingredients and PHD.

Previously, Dhwani Shah led Interactive Avenues as an associate business director.

Half of global consumers would like to have an AI clone for admin tasks: Dentsu report

The report surveyed 30,000 people across 26 countries, examining the long-term trends shaping the future of technology, culture, consumers, and brands on the pathway to 2035. (Image source: Moneycontrol)

Highlighting AI integration in the latest report, the creative network shared the long-term consumer trends that will shape the next decade.