Month: May 2024

CTV is a pivotal frontier for advertisers today: Max Life Insurance’s CMO Rahul Talwar

On the transition from linear TV to CTV, Rahul Talwar believes that there is still much more distance to cover and to reach that stage, as there is a great degree of efficiency that gets driven by linear TV. “But I equally believe that going forward, there would always be a role for a specific objective that would be fulfilled by CTV being in the media, mix in that sense."

A top IPL advertiser, Max Life Insurance’s CMO Rahul Talwar, says, “Between linear TV and connected TV,  CTV would be one of those pivotal frontiers for advertisers today.”

BSC’s Dear Prachi ad: ASCI’s Manisha Kapoor says brands’ misteps in moment marketing giving advertising a bad name

While moment marketing seems very exciting for advertisers, Manisha Kapoor, CEO and secretary-general, highlighted that they often slip up because in their hurry to launch their ad to ride the wave, there is very little diligence. The usual protocols of approvals within an organisation may be overlooked in a race against time. “It may also be the case that companies who indulge in mindless moment marketing do not have enough checks and balances in their creative development or approval process,” she added.

Manisha Kapoor, secretary-general and CEO, ASCI, highlighted, “Many moment marketing ads have poor linkages with the larger brand strategy and approach.”

Your situation is worse than a government department: Delhi High Court tells Meta

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

Harper’s Bazaar India’s Instagram account was blocked following a third-party copyright complaint. TV Today argued that the IT Rules allow social media platforms to restrict access without allowing users to defend themselves.

IPL and elections combined could result in 20-30 percent higher Adex quarter-on-quarter: IPG Mediabrands’ Hema Malik

"GECs consistently perform well during this period due to their loyal family audience base. Additionally, there has been an increase in Pay homes, indicating significant contributions from Tier 2/3 cities across all three genres: News, Sports, and Entertainment," said Hema Malik, Chief Investment Officer, IPG Mediabrands India.

Storyboard18 caught up with Hema Malik, Chief Investment Officer, IPG Mediabrands India to understand what sort of shift there has been in ad spends in the last two months, the top spending categories, major reasons behind the AdEx surge and more.