Tag: ctv advertising

CTV is a pivotal frontier for advertisers today: Max Life Insurance’s CMO Rahul Talwar

On the transition from linear TV to CTV, Rahul Talwar believes that there is still much more distance to cover and to reach that stage, as there is a great degree of efficiency that gets driven by linear TV. “But I equally believe that going forward, there would always be a role for a specific objective that would be fulfilled by CTV being in the media, mix in that sense."

A top IPL advertiser, Max Life Insurance’s CMO Rahul Talwar, says, “Between linear TV and connected TV,  CTV would be one of those pivotal frontiers for advertisers today.”