A top IPL advertiser, Max Life Insurance’s CMO Rahul Talwar, says, “Between linear TV and connected TV, CTV would be one of those pivotal frontiers for advertisers today.”
Tag: ctv advertising
BFSI allocates 70 percent of ad volume to CTV platforms: Report
The report showcased that during the opening game of IPL 2024, Fantasy Gaming and Streaming Services emerged as the frontrunners in spot wins, securing an 33 percent share of the advertising spotlight.
IPL 2024 fuels CTV boom in India as more advertisers harness its strength over linear TV
JioCinema has been aiming for a massive jump in viewership compared to 2023, with a target exceeding 650 million.