Tag: IPL2024

BFSI allocates 70 percent of ad volume to CTV platforms: Report

IPL 2025 is also being broadcast across 28 channels, compared to a smaller footprint in IPL 17—signaling a push for wider syndication and deeper regional reac

The report showcased that during the opening game of IPL 2024, Fantasy Gaming and Streaming Services emerged as the frontrunners in spot wins, securing an 33 percent share of the advertising spotlight.

NPCI unveils RuPay’s ‘Link it, Forget it’ campaign at IPL

Rahul Mathew Chief Creative Officer, DDB Mudra Group, said, “A credit card that works on UPI is not just a game-changer, but also behavior-changing. It lets you ditch your wallet and still enjoy all the benefits of a credit card. Through this campaign, we are urging people to break the habit of carrying cards and opt for RuPay instead. And told it through fun stories around forgetting to forget your wallet.”

The ‘Link It, Forget It’ campaign featuring the vibrant Shankar Mahadevan and others, humorously suggests that leaving your wallet at home is no longer a concern.

Boldfit partners with Chennai Super Kings as merchandise partner

Through this partnership, fans can expect a wide array of exclusive merchandise including jerseys, caps, accessories, and more, designed to inspire and unite supporters as they cheer on their favourite team throughout the IPL season.

Boldfit and CSK have launched an exclusive line of fitness accessories and fanwear, celebrating the ‘Yellove’ fandom.