Month: May 2024

Tata Motors registered total sales of 77,521 units in April 2024

The 2024 X Index surveyed 55,000 consumers in 9 global markets (U.S., U.K., France, Mexico, India, Portugal, Spain, Brazil and Argentina) and examined customer experience with bricks-and-clicks brands, retailers that maintain brick-and-mortar stores in addition to selling online, and pure players, internet-only retailers. (Image source: Moneycontrol)

Total passenger vehicle sales rose 2 per cent to 47,983 units last month from 47,107 units in April 2023.

India’s online consumer spending expected to reach $300 Bn by 2030: Elevation Capital report

The country’s online consumer spending is expected to reach $300 Bn by 2030, creating massive value-creation opportunities for founders building new consumer marketplaces, businesses catering to India’s wealthy, new-age D2C brands tapping discretionary categories, and social & content platforms that leverage newer monetization strategies. Image by John Schnobrich via Unspash)

The report addresses multiple whitespaces for large, scalable tech-enabled consumer businesses that founders can build in India.

Wonderchef partners with Unicommerce to power its e-commerce operations

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The partnership aims at streamlining Wonderchef’s e-commerce supply chain and enhancing the post-purchase experience for its end customers.

Lubi Pumps launches new campaign featuring Shubhman Gill, David Miller, and Umesh Yadav

Colonel Arvinder Singh, COO - Gujarat Titans said, "Lubi Pumps is a brand that shares Gujarat Titans’ commitment to excellence and high performance. Lubi Pumps' innovative approach to power progress through water solutions aligns perfectly with Gujarat Titans' vision for growth and success.”

Lubi Pumps has announced its official partnership with Gujarat Titans for the Indian T20 League 2024 season.

Leading auto battery brand Amaron’s creative business on pitch: Exclusive

Amara Raja Batteries, maker of Amaron, officially rebranded itself as Amara Raja Energy and Mobility Limited (ARE&M) in 2023, marking the culmination of a two-year journey aimed at transitioning from a battery manufacturer to a comprehensive solutions provider in the Energy and mobility sector.

Battery major Amaron’s creative account is up for grabs, as per sources. The incumbent ad agency is Ogilvy, which has been associated with the brand for over two decades.

Maruti Suzuki starts pre-bookings for new Swift; Marketing head Partho Banerjee says it’s an “iconic brand”

Partho Banerjee said, “Its 29 lakh strong customer base and numerous awards and accolades are a testament to how the iconic Swift has gone from strength to strength."

Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The Swift has been an iconic brand for Maruti Suzuki, one that has evolved with changing times to redefine customer expectations.”

Personalisation in e-commerce goes beyond merely addressing customers by name: FreshToHome’s Jayesh Jose


As technology advances, the possibilities for personalisation in e-commerce are limitless, promising a future where every interaction feels uniquely tailored-Jose

Personalisation on e-commerce is about utilising data-driven insights to deliver content, product suggestions, and offers tailored to individual preferences.

“No controversies, just all clean like their soaps,” says Harsh Goenka on Godrej family’s pact to split the conglomerate

Adi (pictured here) and brother Nadir will keep the listed entities while cousin Jamshyd gets the control of unlisted companies and the land bank, as per the pact shared with the stock exchanges on April 30. (Harsh Goenka image source: Moneycontrol)

Adi and Nadir Godrej will control listed companies while cousin Jamshyd gets the control of unlisted entities and the land bank. The agreement submitted to the exchanges addresses issues of Royalty, Brand Usage and Land Bank development.