May 2024 – Page 9 – storyboard18

Google AI search asks users to eat rocks, put glue on pizza

AI took center stage in the realms of healthcare and travel. (Representative Image: Brett Jordan via Unsplash)

In various instances, Google’s new AI has provided users with inaccurate answers, drawing criticism for the tech giant.

Sunfeast Dark Fantasy unveils ‘Har Tiffin Ki Sweet Ending’ campaign starring Shah Rukh Khan

A still from the campaign

The ‘Har Tiffin Ki Sweet Ending’ campaign will be rolled out across various digital media platforms across the country.

Abby Awards 2024 gets 3506 entries from 273 companies

The introduction of three new age categories – digital, mobile, and technology, has collectively garnered 626 entries from 75 companies. Additionally, responding to industry demands, the inclusion of the health category and new sub-categories in trending subjects like AI, Virtual Reality, and Sustainable Practices has further demonstrated the awards’ commitment to staying abreast of industry trends and demands.

From agencies and clients, from digital and media companies to specialist companies, the awards have witnessed a record-breaking increase in participation over the past three years.

FCB/SIX India wins Plum’s digital media mandate

The account was won post a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office.

The agency is tasked with the responsibility of creating and implementing strategies to fast track the brand’s growth.

Unilever’s Ashish Rai joins JSW Paints as chief business officer, decorative paints

Ashish Rai began his career at Infosys and went on to work at Colgate-Palmolive too.

Previously, Ashish Rai led Unilever as head – distributive trade transformation at Unilever.

Mygate partners with ACKO to deliver smarter insurance to 4mn households

To further strengthen the partnership, the companies will look at expanding the product offerings beyond motor insurance, adding health and life insurance to the portfolio with solutions such as Outpatient Department (OPD) covers and RWA liability insurance.

Mygate has also introduced the ‘auto insurance reminder’ feature which will enhance the overall customer experience on the app and enable users to benefit from the vast variety of protection offerings.

Dream 11 emerges most recalled brand advertiser with 81 percent recall rate: Report

From strategic storytelling to surging CTV rates, marketers are fine-tuning their approach to win consumer attention. (Image source: @IPL)

According to the report by Hansa Research, legacy brands like Tata Salt and Amul have also capitalized on the massive viewership of IPL to promote their products.

Nykaa Board appoints Santosh Desai as Independent Director

Santosh Desai is currently serving on the boards of Think9 Consumer Technologies, Dainik Jagran Group and Breakthrough. He is also a member of the Governing Councils of Mudra Institute of Communication, Ahmedabad & Praxis Business School, Kolkata. He has earlier served on the boards of ING Vysya Bank and OXFAM India.

Santosh Desai served as the CEO of Future Brands Ltd for nearly 17 years.

Digitas India partners with MoEngage to empower brands to maximize ROI

Sanjay Kupae, Head Alliances and Partnerships, MoEngage (left) and Sonia Khurana, COO, Digitas India (right)

The partnership combines MoEngage’s AI-powered customer engagement capabilities with Digitas’s martech expertise, offering a comprehensive solution to drive business growth.