May 2024 – Page 10 – storyboard18

Glance and Star Sports bring fans closer to their cricket idols with access on lock screen

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The contest commenced in February as part of Star Sports’ flagship campaign leading up to the just concluded T20 season

LinkedIn launches new brand campaign ‘Stronger Together’

A still from the campaign

The campaign displays how the power of networking can help professionals in India boost confidence, discover new opportunities, and progress their careers in an evolving labour market.

VML’s President Saurabh Saksena steps down

Saurabh Saksena started his career at Clarion Communications and went on to work across Ogilvy Outreach, DDB Mudra Group, Mid Day, JWT, Red Fuse Communications and VMLY&R.

Saurabh Saksena’s next move is unknown.

Fabricio Bloisi appointed CEO, Prosus and Naspers

Fabricio Bloisi assumes the role of Group CEO from his role as CEO, iFood. Fabricio acquired iFood in 2013 when it was a 20-person start-up.

The appointment is effective as of 1 July 2024.

Ogilvy appoints Srijan Shukla as executive creative director

Srijan Shukla began his career at DDB Mudra Group as the group head and went on to work across Leo Burnett, Culture Machine Media, Tilt Brand Solutions and Havas Group.

Previously, Srijan Shukla was Publicis Worldwide India’s executive creative director – head of creative.

Pepsico India launches Gatorade® in Jammu and Kashmir

Gatorade® is available in 3 variants - Blue Bolt, Orange, and Lemon in 250 ml packs across all traditional and modern retail outlets as well as leading e-commerce platforms.

With the rollout of Gatorade® across Jammu & Kashmir, PepsiCo India will further the brand’s ongoing ‘Sweat Makes You Shine’ messaging and campaign in the state.

Boldfit expands reach with Blinkit, now available for 10-minute Delivery

Pallav Bihani, CEO of Boldfit, expressed his excitement about the partnership, stating, “At Boldfit, we are always looking for innovative ways to enhance the customer experience. Our collaboration with Blinkit represents a significant step forward in achieving this goal. By leveraging Blinkit’s robust delivery infrastructure, we are ensuring that our customers can maintain their fitness and wellness routines without any interruptions.”

This collaboration ensures that Boldfit’s premium products are now accessible for rapid 10-minute delivery across many cities in India.

Duolingo’s Karandeep Singh Kapany on importance of personalized and individualized attention to each consumer

Karandeep Singh Kapany, Regional Marketing Director, Duolingo

Karandeep Singh Kapany, Regional Marketing Director, Duolingo talks about the four Ps of marketing today, best and worst marketing trends, whether AI will replace marketing jobs, compensation of CMOs and more.

Sebamed elevates Philip Kuncheria to senior vice president and country head

Philip Kuncheria started his career at Wrigley and went on to work across The Kraft Heinz Company, 3M and Fractal Analytics.

Previously, Philip Kuncheria led Sebamed as associate vice president.

Hero Realty onboards Madhur Gupta as its CEO

Madhur Gupta, who holds an MBA from IIM Lucknow, holds three decades of experience. In 2012, he started off with Jindal Stainless Limited as the general manager - marketing. Then, he moved to PT Jindal Stainless Indonesia. He is skilled across procurement, engineering, business development, project engineering, and supply chain management.

Previously, Madhur Gupta led Hero Group’s Hero Steels as chief executive officer.