May 2024 – Page 11 – storyboard18

Salesforce India organizes first edition of Great India Sales & Marketing Summit

The event highlighted the importance of digital transformation and the role of AI in achieving organizational success and customer-centricity.

Arundhati Bhattacharya, Chairperson and CEO, Salesforce India kicked off the session by expressing gratitude to the Salesblazers and highlighted how sales and marketing drive organizational growth by engaging customers more meaningfully.

Pee Safe launches new campaign in honour of Menstrual Hygiene Day

With the alarming statistic that 8 in 10 women are silenced by social barriers when it comes to talking about periods, Pee Safe aims to break this silence and start meaningful conversations.

The campaign, centered around the hashtag #PeriodFriendlyWorld, aligns with the global theme of creating a more inclusive environment for menstruators.

News18 Hindi dominates election coverage, secures top spot as India’s No.1 Hindi News site

News18 Hindi's remarkable accomplishment can be attributed to its comprehensive coverage during the election season. The platform reached audiences across the nation with its in-depth coverage of important election-related topics from a variety of viewpoints.

The platform has launched an ad campaign to highlight its leadership across print and digital platforms.

Azazul Haque joins Creativeland Asia as group chief creative officer

Azazul Haque began his career with the Lintas Group in 2001 and has since worked with agencies such as Bates, Publicis, Lowe, Mudra, McCann, and Contract and as a Chief Creative Officer with Ogilvy, Mullen India and most recently with Media Monks.

Previously, Azazul Haque was the chief content officer at Media.Monks.

Who are the contenders for NP Singh’s role at Sony Pictures Networks India?

While it's still unclear whether Sony will promote from within or seek a leader outside, another candidate whose name is in the fray according to industry sources is Danish Khan, who is currently the EVP and business head - Sony LIV and StudioNext at Sony Pictures Networks India. Here's more about Ahuja and Khan.

NP Singh’s decision to move on from his role at SPNI has fuelled the rumour mill around who will succeed him.

Games24x7’s five-year IPL deal is a long-term growth strategy for brand, says Saroj Panigrahi

Saroj Panigrahi, COO of Games24x7, spoke about their plans to leverage the IPL to drive growth, build brand recall, and increase ROI.

Saroj Panigrahi, COO of Games24x7, the parent brand of RummyCircle and My11Circle, discusses leveraging their IPL partnership to drive growth.

TheSmallBigIdea on how CTV in India signals a significant shift in the advertising landscape

Manish Solanki, COO and Co-founder, TheSmallBigIdea (left) and Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea (right)

Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea and Manish Solanki, COO and Co-founder, TheSmallBigIdea outline digital ad spends propelled by IPL 2024, importance of CTV in India, the essence of ‘ThatsMyGame’ and “DilSeIndianSpiritSeMumbaiIndians” campaigns and more.

CXO Moves: Exec movements across Omnicom Media Group, PepsiCo, Tata Digital, Mindshare and others

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (Representative Image: Martijn Baudoin via Unsplash)

Executive moves in the world of brands and agencies.

Ikea’s Mohit Raina joins United Breweries as category director – Kingfisher

Mohit Raina began his career at Gillette and went on to work across PepsiCo India, DNA Network's and Domino's.

Previously, Mohit Raina led Ikea as marketing communications manager.

CTV AdEx soars as brands increase investment by 30-40 percent in last two years

and streaming tools transforming traditional TVs into Connected TVs. In 2024, the number of Connected TVs in India was expected to reach 45 million, making it the third-largest CTV market globally.

Free streaming of IPL on CTV has been a contributing factor in the growth of AdEx on the platform. According to experts, IPL has onboarded a host of BFSI, FMCG, service provider apps’ and household products’ brands as advertisers on CTV and having tasted the ROI on the platform, most of these categories are expected to linger and spend more.