Month: March 2024

BluSmart appoints Aditi Shukla as President of Corporate Development

Aditi Shukla, President, Corporate Development, BluSmart, stated, “I am excited to join BluSmart at this stage of the journey as we build an integrated energy – infrastructure - mobility & technology business in line with our vision to ‘Decarbonise Mobility at Scale’”.

In her new role, Aditi Shukla is spearheading strategic initiatives for BluSmart across fundraising, strategic partnerships, and will work closely with the co-founders on organic and inorganic growth opportunities.

Cheil’s Experience Commerce bags the creative and social media mandate for The Sleep Company

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Experience Commerce is tasked with amplifying the brand’s digital presence through strategic creative approaches, from engaging reels and interactive videos to user-generated campaigns and moment marketing strategies across key social media platforms including Instagram, LinkedIn, Facebook, and YouTube.

Perfect Corp on beauty tech, supporting women-owned small beauty brands and retailers and more

Through the AI Skin Analysis, consumers can scan their faces, identifying up to 14 skin concerns. This data enables skincare brands to offer personalized product recommendations and tailored skincare routines, effectively addressing individual need. (Image sourced from Perfect Corp website)

Tanuj Mishra, Country Head, Perfect Corp takes us through Perfect Corp’s journey, supporting women-owned small beauty brands and retailers, elevating the beauty tech industry and more.

Oscars gets 19.5 million viewers on TV, largest in four years; Full list of winners

The 96th edition of the Academy Awards were held at Dolby Theatre in Los Angeles, United States. Cillian Murphy took home the Oscar for Best Actor for his role in "Oppenheimer". The Oscar for the Best Actress was won by Emma Stone for "Poor Things". (Image source: CNBC-TV18)

Walt Disney Co-owned ABC network got an audience of 19.5 million viewers on television, a 4.3 percent increase from last year’s Oscars ceremony.

BYJU’s gives up all offices across India; retains only headquarters in Bengaluru

The NCLAT had previously closed insolvency proceedings after Byju’s board member Riju Raveendran personally settled the dues with the BCCI.

As a result of the decision, the company has now mandated that all employees work from home indefinitely, except for those working out of its headquarters and approximately 300 Byju’s Tuition Centres across the country.

The rise of the omnichannel D2C brand: A seamless journey for modern consumers

It's All About the Customer Experience: Remember, the customer is king (or queen!). They expect consistency – the same brand story, product information, and stellar customer service, no matter where they interact with you (Representative Image: Olav Ahrens Røtne via Unsplash)

Consumers today crave a seamless journey, no matter where they choose to shop. Think about it: you might discover a brand on Instagram, research their website, then head to a physical store to try on clothes before making a purchase.