March 2024 – Page 69 – storyboard18

Sudhanshu Vats, Pidilite Industries’ new MD designate: More about the marketer from the HUL CEO factory

During his tenure, Sudhanshu Vats shaped many popular household brands, most notably Lipton, Vim, Wheel, Surf, Rin, Dove, Pears, Lifebuoy and Lux. He launched Domex, Lipton IceTea and Comfort in India.

A marketing veteran, a marathoner and a product of the HUL CEO factory, Sudhanshu Vats led Viacom18 and EPL before he joined Pidilite Industries in 2021.

Publicis Media appoints Anil K Pandit as executive vice president – head of programmatic, data, tech

At Omnicom Media, Anil K Pandit was the vice president - OMG programmatic, lead- Accuen India.

Anil K Pandit began his career at the Times of India as the senior officer, and went on to work across India Today, Apnapaisa, People Interactive India, Omnicom Media Group and MicroAd.

Peenaz Tyagi appointed India TV’s executive editor

Tyagi has been in the industry for over 22 years. (Image sourced via YouTube - TedTalks)

Tyagi previously worked for News Nation as senior news anchor and digital head, where she had a decade long stint.

NBDSA takes action against TV channels for violation of Code of Ethics & Broadcasting Standards

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

The body also noticed violations of policies regarding hate speech, running programs with anchors, and reporting of situations without the use of communal narratives.

Pidilite Industries’ Bharat Puri to leave; Look back at the marketing maven’s journey

He shared a second piece of advice as well. “Superior products always win,” he said. “New and improved is normally just new and improved for advertising purposes. Consumer is very smart.”

Bharat Tilkaraj Puri, an IIM-Ahmedabad alumnus, has steered iconic organisations and brands, and has been a true champion of creativity from the beginning.

IAMAI launches task force to combat Big Tech’s “abuse” of market dominance

Led by Bharat Matrimony’s Janakiraman, industry body IAMAI’s task force will scrutinize Big Tech’s market dominance and advocate for regulations.

Meta shuts News tab in US, Australia; won’t renew news deals with publishers

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

Meta said news makes up less than 3 percent of what people around the world see in their Facebook feed. It won’t enter into new commercial deals for traditional news content in these countries, and will not offer new Facebook products specifically for news publishers in the future.

Meta to deprecate Facebook News tab in Australia, the US

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

In early April, Meta will deprecate Facebook News, a dedicated tab for news content, in the United States and Australia, after 80 percent drop in users of News tab. News makes up less than 3 percent of what people around the world see in their Facebook feed.

FanCode signs multi-year exclusive broadcasting deal with Formula 1

FanCode’s extensive coverage of Formula 1 races will include all practice and qualifying sessions, F1 Sprint events and Grands Prix throughout the season. (Image source: Moneycontrol)

The F1 season, consisting of 24 races starting February 29 in Bahrain will be available to Indian fans on FanCode across multiple devices including smart TVs, mobile phones, and tablets.