Top categories dominating the ad space in the first fortnight of World Cup 2023 include perfumes/deodorant, cars, ecom-gaming, aerated soft drink, and ecom-wallets.
Month: October 2023
Why investing in open internet is imperative for brands in India
This can act as a strategic move to future-proof advertising approaches, align with changing consumer trends and harness innovation in the ad tech industry.
KPMG CEO Outlook 2023 survey: Investing in generative artificial intelligence top priority for business leaders
Despite the concerns regarding geopolitical and environmental challenges, CEOs across the world, including those in India, remain optimistic about their growth prospects. They see opportunities in mergers and acquisitions (M&A) as a means to enhance their market presence and capabilities.
Zomato can rise up to 16% from current levels, say analysts at Kotak; here’s why
Analysts see the food delivery firm’s gross order value growing at 19% CAGR over FY23-26 even as its Blinkit and Hyperpure businesses show promise.
Luxury carmakers on course to hit record 45,000 units in annual sales; post double-digit growth in Jan-Sept 2023
Automakers including Mercedes, Audi, BMW, JLR and Volvo have sold around 33,000 units during the first nine months of this year as against 36,000 units sold in 2022.
Byju’s CFO Ajay Goel quits, to head back to Vedanta to oversee demerger
Byju’s said it has made new appointments in its finance function, with Pradip Kanakia as senior adviser and Nitin Golani, currently the President-Finance, who will take charge as India CFO.
Mamaearth parent plans Rs 1,700-cr IPO on Oct 31; Honasa aims at Rs 10,500-cr valuation
Honasa Consumer, co-founded in 2016 by the husband-wife duo of Varun and Ghazal Alagh, attained the unicorn status when it raised $52 million at a valuation of $1.2 billion in a fundraising round in January 2022 led by top VC firm Sequoia Capital.
Wagh Bakri’s Parag Desai, the man who brought a legacy brand into digital times
Parag Desai led Wagh Bakri’s transformation and expanded the brand into e-commerce and tea lounges, which was his passion project.
Bindis back after Backlash: Nalli Silks in ad controversy after netizen’s outrage over bindi-less models
The brand recently released an advertisement that showed a model decked up in an elegant saree without a bindi.
IPG Mediabrands’ UM appointed as global media AOR for General Mills
UM will look into strategy, planning, buying, analytics, performance, and commerce efforts across 35+ markets of the brands of General Mills which include Pillsbury, Nature Valley and Cheerios.