October 2023 – Page 6

Nestle India’s rural play: Teaching customers to drink coffee, augmenting distribution

In April, Nestle was alleged to sell baby food products, including Cerelac, with added sugar in developing countries, while offering sugar-free alternatives in European and UK markets.

Nestle India uses a strategy it calls ‘RURBAN’, to expand reach into small towns and villages.

SEBI tightens grip around finfluencers; takes action against Mohammad Nasiruddin Ansari

The regulator has asked them to credit the money received for investment advisory services and has banned them from the securities market until further orders. (Representative Image: Tingey Injury Law Firm via Unsplash)

Mohammad Nasiruddin Ansari allegedly provided investment advisory services without the required registration.

We now have stability: Harsha Razdan, CEO South Asia, Dentsu

Harsha Razdan, CEO South Asia, Dentsu, said, "The first thing was stabilising Denstu, making people feel comfortable, making them feel that there's someone who is going to listen to them. A lot of things happened in the last two and a half years, and there's a lot of confusion between the region and the global team and what they were trying to interpret as India."

Harsha Razdan says much has happened at the agency group in the last two and a half years, but his mandate is to mould a new Dentsu.

Maruti hopes to sell 9300 cars every day until Diwali; Ola says it sold a scooter every 10 secs in navratri

For Maruti Suzuki and their own powertrain, by 2030 it’ll be 15 percent EV, 25 percent strong hybrids and 60 percent to be a mix of ethanol blended fuel, CNG and biogas.

India’s auto sector has witnessed a growth of 20 percent in the last 72 days of the festive season that began on August 17 with Onam.

Policybazaar teams up with comedian Kapil Sharma to spread awareness about insurance

Policybazaar believes that Kapil Sharma's ability to connect with the audience through humour will demystify the insurance-buying process and encourage customers to make more informed choices. (Image courtesy: News18 Hindi)

The actor-comedian, who collaborated with the brand in the past for the campaign Ullu-Thullu, is back to educate customers about the benefits of comparing and buying insurance.

Connected TV advertising hits a sixer: Cricket World Cup and festive season lift ad spends by 30 percent

Sectors like electronics, home appliances, luxury lifestyle, clothing, e-commerce, BFSI, and automobiles have shown pronounced growth in CTV advertising expenditure during the festive season. (Image source: Moneycontrol)

Investing in CTV advertising during the festive season brings distinct advantages of interactivity and personalised content delivery, enhancing engagement and relevance.

65 percent of Indian consumers are currently living with uncertainty: Accenture

As per the consumer pulse survey, 67 percent Indian respondents stated that challenges in recent years have created opportunities for them. (Representative Image: Sikandar Ali via Unsplash)

As per a survey conducted by Accenture, one in ten expected uncertainty to last at least five years.

‘Tech Se Smart’ and ‘Dil se Smart’ is about the product and the exclusive festive offers: Xiaomi’s Anuj Sharma

Anuj Sharma, CMO, Xiaomi India, says, "Value has been redefined. It’s not just a sum of its features, but they’re also looking at: Is that coming in from a house that they can trust? Is it bringing anything beyond just the basic specs and features that basically ease their life?"

In a conversation with Storyboard18, Anuj Sharma, chief marketing officer, Xiaomi India, spoke about premiumisation in the smartphone category, the genesis of the ‘Tech Se Smart, Dil Se Smart’ campaign, the evolution of the smartphone market, its audience and a lot more.

Spotify beats user expectations; reports 16 percent ad-supported revenue growth

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

26 percent i.e. 574 million active users were recorded in the third quarter. According to reports, premium subscribers, who account for most of the company’s revenue, amounted to 226 million.

Coca-Cola witnesses double digit growth in third quarter

Growth in India and the Philippines was offset by declines in China and Indonesia.(Representative Image: Maximilian Bruck via Unsplash)

In the June quarter, the Coca-Cola Company’s India business was impacted due to unseasonal rainfall during the summers in the country, when sales of fizz-based drinks were at their peak.