October 2023 – Page 41

Explainer: Demystifying MFA websites: What you should know about made-for-ads platforms

MFA sites use deceptive strategies to boost traffic, trapping users with an overwhelming influx of ad impressions. (Representative Image: Igor Miske via Unsplash)

As per a GroupM analysis, such sites manufacture supplies designed to take advantage of flawed media KPIs and take away ad dollars from credible publishers.

CXO Moves: Exec movements at Ogilvy, Deloitte, Tips, JSW Sports and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Smita Murarka, Swati Balani, Arpan Jain and Anand Singh Saluja)

Executives move in the world of brands and agencies.

Biz Moves: Omnicom Media Group, mSix&Partners and The Marcom Avenue

Omnicom Media Group (OMG) UK has won the global media business of ride-hailing, food delivery, and freight transport services company Uber. (Representative Image: Todd Jiang via Unsplash)

Keep up with all the key business wins and the account movements.

This year’s festive season is projected to witness an advertising splurge: Ramsai Panchapakesan

The creator’s economy is being recognized as the new oil, and it must remain connected seamlessly across the globe. If our economy is to grow and support this sector, there needs to be a collective movement built on a synergistic model. This cannot just be an India-only story; it must be global, Malhotra says. (Representative Image: Desi Mendozavia via Unsplash)

Around 7-8 percent of expenditure this season will be on the back of sports and political ad spends.

Amitabh Bachchan accused for misleading advertisement supporting Flipkart

Bhartia & Khandelwal said that it is most heartening that Bachchan in this advertisement has demeaning the retailers of the nation by making false, baseless and misleading claim and supported a foreign MNC which is an habitual offender of non compliance of rules and law and has indulged into unethical business practices. (Image source: Moneycontrol)

The Confederation of All India Traders (CAIT) national president B C Bhartia & secretary general Praveen Khandelwal highly regretted that in consideration of hefty amount he must have charged for endorsing misleading advertisement of Flipkart.