Month: October 2023

After multi-year lows, smartphone industry in India hopes for Diwali bump

Total mobile data traffic is estimated to grow threefold between the end of 2023 and end of 2029 - attributed to factors such as improved device capabilities, an increase in data intensive content and continued improvements in the performance of deployed networks. (Representative image by Mika Baumeister via Unsplash)

Owing to the huge discounts offered by Amazon and Flipkart during their respective seasonal sales, the sales of iPhones went up by 25% as compared to the previous year.

PepsiCo’s Lay’s rolls out ‘No Lay’s, No Game’ campaign featuring brand ambassador Mahendra Singh Dhoni

As Dhoni knocks on different doors, he is received by a series of delightful reactions, ranging from astonishment to exhilaration and even frantic searches for Lay's. (Stills from the campaign)

In the TVC, Mahendra Singh Dhoni embarks on a unique quest, going door-to-door to check if fans have Lay’s stocked up at home while they enjoy every heart-pounding boundary, every nail-biting wicket, and every cheer-worthy moment on the field.

Shashi Sinha to get AAAI Lifetime Achievement Award 2023

Shashi Sinha, who is also an alumni of Indian Institute of Management, Bangalore, began his journey with Parle as a product manager. In the early 1990s, as stated by Wikipedia, he set up media planning and media buying company Lodestar.

Media veteran Shashi Sinha will join the ranks of past recepients like Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey and Sam Balsara, among others.

TRAI grants extension on Spectrum Assignment consultation paper

TRAI had issued the consultation paper on August 9 seeking responses from stakeholders until September 6 and counter comments until September 20.

The last dates for submission of written comments and counter comments have been extended up to 15th November 2023 and 29th November 2023 respectively.

FCB Ulka bags Shoppers Stop’s creative mandate

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

The agency will be responsible for developing and executing all integrated marketing campaigns for Shoppers Stop, a fashion and beauty omnichannel retailer.

The last thing millions of people put on their teeth is sugar and not toothpaste: Colgate’s Gunjit Jain

Gunjit Jain says that toothpaste penetration in India has reached 100 percent. Almost 100 percent of India’s households have a toothpaste at home.

Gunjit Jain, executive vice president of marketing at Colgate-Palmolive India breaks down Colgate’s strategy to change consumer behavior through The Sweet Truth campaign.

IBDF asks TRAI to lift pricing restrictions on broadcasters

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

The IBDF in its request to the TRAI, said that broadcasters should be allowed to set prices for their TV channels and distribution services and should be able to negotiate the terms and conditions of their interconnections based on market data and forces.

Metaverse and regulators: TRAI raises big concerns around metaverse

Across the world, authorities are pushing for more regulation of emerging technologies like metaverse, AI, etc. (Representative Image: Minh Pham via Unsplash)

TRAI bats for appropriate regulation to safeguard future generations so they do not “inherit a digital world polluted by predators, hate speech and mistrust.”