IPG Mediabrands’ UM appointed as global media AOR for General Mills

UM will look into strategy, planning, buying, analytics, performance, and commerce efforts across 35+ markets of the brands of General Mills which include Pillsbury, Nature Valley and Cheerios.

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 | October 23, 2023 , 3:34 pm
Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)
Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

American multinational manufacturer and food processing company General Mills has appointed global media agency network IPG Mediabrands’ UM as its global media agency-of-record.

As per the mandate, the agency will look into strategy, planning, buying, analytics, performance and commerce efforts across 35+ markets of the brands of General Mills which include Pillsbury, Nature Valley and Cheerios.

This announcement is one of many announcements from the agency. They include being appointed as media AOR for plant based company Upfield follow.

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