October 2023 – Page 29

Visionaries build brands for life: Aditi Mishra, Lodestar UM

A visionary marketer has a holistic approach to the brand or the portfolio of brands that they manage because they are not just looking at the short term of sales, they are really looking and building brands for life.

Leading media investments company Lodestar UM’s Aditi Mishra on what it takes to be a Visionary marketer.

MAdtech Point: Why digital advertising supply chain needs to focus on measurement

Small and independent agencies do not have the resources or the means to protect their interests against bad practices in the industry and feel the fire need for stronger industry bodies that will represent them and proactively protect their interests.

While the AdTech industry has tried to build various solutions for brands, there is one area where there is absolutely no solution in sight and that’s related to the transmission of consent and consumer choice signals, writes our columnist.

Madison Media onboards Rob Norman as advisor

Rob Norman has extensively worked in the area of digital marketing and has strong points of view on some of the recent buzzwords, like artificial intelligence (AI).

Norman was the former global head of digital at GroupM.

How new-age gaming developers are transforming player experience

The representation letter to the Prime Minister’s Office and to the office of the Minister of Information and Broadcasting (MIB) was signed by 70 companies from the Indian video games and esports industry.

Now backed with more resources and a massive audience, game developers are ready to capitalize on the skyrocketing demand for more immersive gaming.

More than 60 percent international leisure travellers are first time travellers: Cleartrip’s Kunal Dubey

According to Kunal Dubey, discounts are important but they come and go and the market cannot be won by discounts alone.

According to the chief marketing officer of the online travel agency, its focus is on giving customers a hassle-free experience.

CXO Moves: Exec movements at DDB, Google, Wavemaker, Mankind Pharma, Dunzo and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Alex Lubar, Sairam Ranganathan, Sanjay Koul and Joy Chauhan)

Executives move in the world of brands and agencies.

Biz Moves: Gozoop Hawk and Popkorn bag accounts

Data-driven customer experience agency, Gozoop Hawk bagged the digital customer service mandate for real estate brand Godrej Properties. (Representative Image: sippakorn yamkasikorn via Unsplash)

Keep up with all the key business wins and the account movements.

Licious’ latest festive campaign features fun banter between Ghotis and Bangals

For the uninitiated, people originating from East Bengal (now Bangladesh) are referred to as ‘Bangal’ and those hailing from West Bengal are called ‘Ghoti’. (Stills from the ads)

In its latest film, the brand brings together the Ghotis and Bangals to celebrate the spirit of Pujo with Bengal’s best – Hilsa, Prawn, Mutton etc.

Cricket World Cup: Aman Gupta’s lifestyle tech brand boAt becomes Official Licensee

These smartwatches will feature features and designs that celebrate the sport.

boAt will launch a limited-edition range of smartwatches inspired by the biggest Cricket World Cup ever.

Zomato onboards Ranveer Singh as brand ambassador; launches new campaign for cricket aficionados

Zomato (at number 31 with a brand value of $3.5 bn) is this year’s fastest riser with 100% growth in brand value year-on-year due to relentless innovation and expansion into quick commerce. It has also boosted efficiency and elevated its customer experience over the last year, according to the Kantar BrandZ report.

In another leg of the campaign, Zomato has launched an AI-generated film featuring Ranveer Singh and Chris Gayle, calling out restaurant partners’ names and their popular dishes, during this world cup season.