Quantum Brief – Page 260

Coca-Cola’s new experience platform: Find out what’s cooking at Coke

Coke Is Cooking, is Coca-Cola's new global meals platform which kicks off in Kolkata, India. (Representational image via Unsplash)

Arnab Roy of Coca-Cola India on the brand’s newly launched global meals platform ‘Coke Is Cooking’.

Biz Moves: Bharat Media Group, Madison Media Alpha, Art-E Media Tech, Chimp&z and Liqvd Asia

The failure to fulfil the payment obligation to the Disney unit adds a new layer of complexity for Zee, potentially leading to legal complications (Representational image via Unsplash)

Keep up with all the key business wins and account movements.

Doodh, doodh, doodh: NDDB’s milk campaign was a glassful of surprise

Under the leadership of Dr. Kurien, Operation Flood was launched in 1970 to form a nation-wide milk grid connecting milk producers and customers. This was to increase milk production and regulate variations in prices. Sustaining the appeal of milk as a drink was vital in this effort. (Image: Representative image via Unsplash)

Dr Verghese Kurien of NDDB gave FCB Ulka a simple brief – to create advertising that made milk relevant.

Mast & Meh: Oakley, Thums Up, Tata Motors, Myntra, Levi’s India

Still from Tata Motors' Durga Puja ad

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Exclusive: Unilever’s Harman Dhillon responds to feedback on viral Dove ad

Dhillon highlights that modern consumers are increasingly drawn to brands that resonate with their personal beliefs and values.

She also sheds light on how the iconic brand is addressing changing beauty standards

EXCLUSIVE: What moves India has the potential to shape the world, says YouTube’s Ajay Vidyasagar

"No creator says that I want to be a short-form creator or a long-form creator. They want to be storytellers and they want to express themselves and tell their stories in different forms," says Vidyasagar.

Ajay Vidyasagar, Regional Director, APAC, YouTube Partnerships, on Shorts’ story in India and more.

Biz Moves: Bharat Media Group gets cracking; Carat India, Hashtag Orange and Option Designs win accounts

Here’s a round-up of the agencies who’ve won new clients and business. (Representational image: Museums Victoria via Unsplash)

Keep up with all the key business wins and account movements.

Clutter-breakers: Cleartrip’s guerilla-esque ad that uses QR codes and print

Snapshot of ClearTrip's interactive print advertisement

The OTA makes good use of QR code tech and traditional media to break festive season ad clutter. Here’s how.

75% of brands have been advertising on mobile game apps for more than a year: InMobi

Representational image via Unsplash

The Mobile Game Advertising 2022 report says 3 in 4 have significantly increased their investment in mobile gaming advertising in the last year, owing to higher audience attention and engagement

Life and times of Maruti Suzuki in India

Maruti Suzuki Jimny - the modern Gypsy, to be launched in India soon.

A close look at Maruti Suzuki’s successful run over the years in the Indian auto industry.