The auto giant’s new senior executive officer – marketing and sales, Partho Banerjee talks about how data analytics, precision targeting and AI will be shaping the future course of Maruti’s campaigns.
Tag: Maruti Suzuki
Maruti Suzuki revs up for growth: New marketing chief Partho Banerjee hints at soaring ad spends
Maruti Suzuki’s new Head – Marketing and Sales Partho Banerjee talks about increasing market share, growth strategy, campaign success and rising ad spends in a two-part interview with Storyboard18.
Life and times of Maruti Suzuki in India
A close look at Maruti Suzuki’s successful run over the years in the Indian auto industry.