Quantum Brief – Page 259

Goal! Goal! Goal!: How brands can score (big) at the FIFA World Cup

Advertisers look to tap FIFA World Cup 2022 buzz in India. (Representational image via Unsplash)

As live sports events resume, advertisers are looking to reconnect with fans leveraging big scale tournaments. With increased enthusiasm and a loyal set of football fans, brands are chalking out plans as football viewership continues to increase.

Mast & Meh: Swiggy, H&M, WhatsApp, Mumbai Police, Stayfree, Neeman’s

Tank-ed! Alia Bhatt and Ranbir Kapoor have been selling everything from chips to paint, and now even steel bars. Netizens have seen enough videos of the couple inspecting the work in progress of their new home in Mumbai.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Indians are more likely to stick to the same cell phone brand while upgrading: Report

YouGov RealTime Omnibus provides quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18 and over in 18 markets with sample sizes varying between 507 and 2004 for each market.

A third of Indians are likely to upgrade their cell phones with the same brand, as per the latest survey from YouGov

Matrimony.com launches Techiematrimony for IT and software professionals to find a match

Matrimony.com is India’s leading consumer Internet Company managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is considered the largest and most trusted matrimony brand which has also established a considerable retail presence with over 110 self-owned retail outlets across India.

Matrimony.com has launched Techiematrimony, an exclusive matchmaking portal for IT, software and technology professionals after having a very successful run in helping lakhs of IT professionals fins a life partner in the last 22 years.

Rediffusion appointed as lead creative agency of BMW India

In August, Storyboard18 reported that BMW India had put its creative and media account up for review. Industry sources aware of the development said that the pitch was underway in Delhi. The account size is pegged in the vicinity of Rs 150 crore.

Rediffusion will work on BMW India’s brand strategy, creative, digital and dealer support communication.

Biz Moves: Bharat Media Group, The Womb and AVOW lock in new business

Call my agency: New shop on the block Bharat Media Group has been on a roll, adding new clients to its roster. The Womb bags two accounts including Truecaller. (Representational image via Unsplash)

Keep up with all the key business wins and account movements.

P&G on working with influencers: It does help drive conversations

P&G's Vijay Pampana says, "The virality of influencers on social media has completely changed marketing communications behavior."

Vijay Pampana, marketing director, Procter & Gamble Health, talks about a new campaign and the role of celebrities and influencers in marketing.

Mumbai Police’s Dussehra ad: Schbang and Raavan come together to make a PSA

Schbang has released a public service ad (PSA) for Mumbai Police and Mumbai Traffic Police to help spread awareness on the importance of helmets and road safety.

Schbang’s ad for Mumbai Police that features Raavan is a topical reminder to wear helmets.

Nike’s ‘Just Do It’ creator Dan Wieden dies at 77: A look at his work

Dan Wieden, co-founder of Wieden-Kennedy created the most famous tagline in advertising history, Nike’s ‘Just do it!’ He started off his career at McCann Ericksson where he met his future business partner David Kennedy.

Dan Wieden, co-founder of Wieden-Kennedy passes at 77. Let’s take a look at some of the most iconic ads created for Nike.

Shona Lisa to Lisa Ben: Meet the team behind the viral Mona Lisa campaign for ReshaMandi

ReshaMandi's campaign features Mona Lisa in various traditional handloom sarees belonging to different Indian states such as Gujarat (Lisa Ben), Shona Lisa (Kolkata), Maharashtra (Lisa Tai) and Lisa Devi (Bihar) among others. The brand is attempting to make handloom heritage cool.

ReshaMandi’s viral campaign features Leonardo da Vinci’s Mona Lisa reimagined in Indian avatars, wearing sarees.