Quantum Brief – Page 258

Biz Moves: Madison Media, BBH, Interactive Avenues, Tonic Worldwide, RepIndia, Story Digital

The big winner this week is GroupM’s MediaCom. The agency won the integrated media mandate for Zound Industries International AB, an electronics manufacturing company. (Representational image via Unsplash)

Keep up with all the key business wins and account movements.

Moti soap and Meera herbal powder – still a popular choice of the masses?

Stills from ads for Moti soap and Meera herbal powder

How traditional brands like Moti soap and Meera herbal powder, whose advertising is limited to festive seasons, find relevance in modern times.

Simply Speaking: BBC at 100 – A hundred years with lessons for all

The BBC remains the world’s largest public service broadcaster with a total staff count of over 22,000, operating in over 70 countries. Its mission, laid down by Royal Charter, is to “act in the public interest,” champion impartiality, and “inform, educate and entertain.” (Image via Unsplash)

The BBC’s global spread, cultural impact and soft-power are undeniable. But the century-old media brand is up against a new world.

Why did Swiggy make a cryptic ad inviting whacky user-generated theories?

The ad spoke more to the tune of each consumer’s memory experience that they associate with brand Swiggy.

Inside view of the making of Swiggy’s bizarre and buzzy Diwali ad campaign which has nothing to do with Diwali.

Mast & Meh: Truecaller, Realme, Havells, Milkbasket, Muthoot Finance

Truecaller advertisement that personifies the red button feature in their app which blocks fraud calls, by painting the face red

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Nestle enters direct-to-consumer space, launches D2C platform MyNestle

Nestle committed to investing Rs 5000 crore in India by 2025. India is Nestle’s 10th largest market globally and the fresh investments will help the company accelerate its core business in the country and leverage new opportunities for growth. (Representational image via Unsplash)

With MyNestle, the company joins other FMCG majors in launching D2C offerings. Nestle’s Global Board has strongly supported the direction to accelerate investment focus in India.

With Flipverse, Flipkart brings shopping into the metaverse

The online retailer which is gearing for a public listing, will provide its customers with "gamified, interactive, and immersive" experiences through Flipverse and offer digital collectibles from partner brands after making purchases. (Representational image via Unsplash)

Flipkart has already tied up with around 20 brands for Flipverse. Some of the brands on the list are Colgate, Lavie, Noise, Puma, Noise, Nivea, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, Himalaya and Butterfly India.

Biz Moves: Rediffusion races to win BMW; Bharat Media Group and Havas Group bag new businesses

Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers, expresses his enthusiasm, “We’re honored to partner with Columbia Pacific Communities. Our goal is to create digital narratives that resonate with the vibrant lives of seniors.(Representational image via Unsplash)

Keep up with all the key business wins and account movements.

Nerolac’s classic TV ad and jingle put the shine on the brand

“Jab Ghar ki raunak badhani ho, deewaroon ko jab sajana ho…”: Vishwajeet composed the music and sang the jingle for Nerolac's iconic campaign. He was an up-coming singer, who used to sing for Kalyanji Anandji in their shows as a substitute for Kishore Kumar. The Nerolac commercial bestowed Vishwajeet with fame, being introduced as the Nerolac singer.

Enter the colourful world of paints with Nerolac’s classic TV ad and the strategy behind it.

How Aditya Birla Group is empowering retail investors

With the influx of investors and emphasis on sustainable wealth creation increasing, Aditya Birla Group (ABG) saw an opportunity to further help retail investors, empowering the community with the right tools. (Representational image via Unsplash)

Aditya Birla Group and Moneycontrol Pro came together to equip investors with the right tools in their wealth creation journey.