Quantum Brief – Page 257

Lionel Messi is Byju’s global brand ambassador for Education for All

The long-term engagement, which began as Lionel Messi embarked on his final campaign to win the FIFA World Cup 2022 as captain of Argentina’s national football team, was to see him feature in campaigns promoting Byju’s Education For All, Storyboard18 reported.

Byju’s Education for All (EFA) is the not-for-profit, social impact division of BYJU’S which currently serves 5.5 million children all over the country

Coca-Cola India: After Thums Up and Sprite, Maaza to become a billion dollar brand

At present, the company has a range of over 20 products in India spanning everything from sparkling drinks, to coffee, juices, water and milk-based beverages. The beverage products include Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, VIO flavoured milk, Minute Maid range of juices, Georgia, Aquarius, Schweppes, SmartWater and Kinley, among others

According to Coca-Cola India and Southwest Asia President Sanket Ray: “(Revenue from) Maaza will be around Rs 4.500-5,000 crore this year. It is in line to be a billion-dollar (around Rs 8,000 crore) brand soon. This year, we are facing pressure from higher mango prices.“It (Maaza) is expected to touch the (billion-dollar) mark by 2024, but if it does so in 2023, then that would be a bonus.”

How an Indian Independence-era company is changing the sexual pleasure products category

‘Pleasure products are just for women’ is a myth. We have seen good movement in our pleasure products for men, says Vishal Vyas, AVP marketing, TTK Healthcare. (Representational image via Unsplash)

Maker of Skore condoms, TTK Healthcare aims to give the sexual wellness and pleasure category a big boost with e-superstore, Love Depot. It is also banking on women to revolutionise the category.

How CasinoKart is making the Indian poker goods industry AtmaNirbhar

"Since our inception in 2015, we have been constantly working towards making the Indian gaming goods ecosystem 'Atmanirbhar' and we will continue to expand our offerings based on consumer feedback." Says Aditya Sardana, CEO - CasinoKart

CasinoKart is witnessing a growth burst thanks to casinos in the country that are looking at using only India-made products.

Mast & Meh: Happilo, Costa Coffee, Sabhyata, Sebamed, Dhara

Tank-ed! Actors Sidharth Malhotra, Kiara Advani could have also been replaced by anyone in the film. We would skip the ad because it is generic.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

After Thums Up, Coca-Cola’s Sprite enters the billion-dollar brand club in India

Sprite has become a billion dollar brand in annual sales in India, driven by the success of locally-adapted, occasion-based global marketing

Sprite is the second Coca-Cola-owned brand after Thums Up to become a billion dollar brand in India

Adidas dumps Kanye West over anti-Semitic remarks, stands to take a $645 million hit

Adidas has ended its partnership with musician Kanye West post his anti-Semitic remarks at the Yeezy fashion show in Paris. As a result of which the Yeezy brand will now cease to exist. All Yeezy offerings will be newly listed under the Adidas banner.

Adidas ends its partnership with Kanye West over anti-semitic remarks. Analysts say Adidas is looking at total losses of $645 million from severing of ties with West.

Coca-Cola products may look a tad different in 2023

With ongoing sale in smaller containers and multi-packs with fewer cans, the company introduced a value collection in the third quarter that offered the customers their products in multiple sizes (Representative image via Unsplash)

Package innovation takes a bigger role and the company will approaching 2023 with a broad innovation agenda but with some slight weighting to packaging, CEO James Quincey has said

Unilever recall of dry shampoos not to impact India: HUL

On October 25, several reports surfaced talking about the recall of dry shampoos manufactured by Unilever. According to a notice posted on the US Food and Drug Administration’s (USFDA) website, the company is recalling products under brands such as Dove, Tresemme, Nexxus, Suave, TIGI (Rockaholic and Bed Head) (Representative Image via Unsplash)

The FMCG major in a media statement said that it does not manufacture or sell dry shampoos under Dove or any other brand in India.

Madison Media Alpha bags Godrej & Boyce’s Rs 100 cr media mandate

The agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations. The account is estimated to be over Rs 100 crore and the incumbent agency is Starcom

The account was won in a multi-agency pitch and the agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations.