Category: Quantum Brief

We want to make Biryani By Kilo a Rs 1,000 cr firm in the next 2-3 years: Vishal Jindal

Dum Laga Ke India, The web series will play on digital platforms, which include Disney+Hotstar, YouTube, etc. It will be a four-part series that will tour Bengaluru, Hyderabad, Kolkata, and Mumbai. Achievers from different fields will host the show in each city

In order to achieve this, and to evangelise the brand across the country, Biryani By Kilo is putting together a food and travel show for OTT platforms, that will be hosted by celebrities.

Elon Musk hosted a Twitter Space to address advertisers

The billionaire's first two weeks as the new Twitter owner in October were marked by rapid change. He quickly fired Twitter's previous CEO Parag Agrawal and other senior leaders and then laid off half its staff in November.

Musk discussed about the company’s plans to make a safe space for brands and users.

How Santoor is staying relevant in a hyper competitive market like India

In 1985, Santoor was launched as a soap with ingredients like sandalwood and turmeric. Santoor was relaunched with its classic sandalwood and turmeric soap Santoor Orange and introduced a new campaign which was developed by Fortuity Communications, an event management, advertising and marketing company. (Stills from the ad)

The vice-president, marketing, of Wipro Consumer Care and Lighting shares with Storyboard18 his views on the recently relaunched classic product , the consumer insights they garnered, who constitutes their target audience, how do they stay relevant, and much more.

Clutter Breakers: Cadbury 5 Star’s ingenious ad campaign that markets itself

An ingenious move by 5 Star, where they get to advertise their product for free. Every time you have to review something, you will think of the delicious chocolate. That is definitely some serious recall value. In the brands words, it is probably “The biggest ad campaign in history.” It certainly is the most geographically widespread.

5 Star has come up with a unique solution where they no longer have to spend any money on advertising as their product will now market itself.

Indians have refreshed their food and health habits. Here’s how

While the report highlights that 67 percent of Indian citizens prefer eating home-cooked meals, the capital continues to remain experimental with their cuisines, with 47 percent of its inhabitants curious to try new international cuisines such as Korean, Thai, and Japanese, amongst others. (Representational image via Unsplash)

Decoding India’s within India, a report by Leo Burnett Regional highlights that India is truly opened up to adopting a more contemporary approach to food and wellness across its diverse culture.

Mast & Meh: Swiggy, Licious, Sugar, Mamaearth, MakeMyTrip, Britannia

MAST - Swiggy has adopted a new format for its recent series of ads, Mukbangs and ASMR! The ads certainly are very wholesome to watch and will definitely make you feel extremely hungry. We highly recommend everyone, especially those on a diet to watch this one.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

BYJU’s faces backlash over Lionel Messi, FIFA association

Byju’s has been looking to cut costs aggressively since last year after it reported a net loss of Rs 4,589 crore in FY21 (2020-21), the largest by a startup in India for that year. In October last year, the company laid off over 2,500 employees, or about 5 percent of its workforce across departments, in order to reduce "redundancies" and turn profitable for the current fiscal year FY23 (2022-23).

The announcement has irked netizens who are unleashing their fury on the edtech firm which has recently announced mass layoffs.

Network18’s Hindi and English channels lead with highest market share in multiple markets

Operating EBITDA came in at Rs 137 crore for the financial year ended March 2023 as against Rs 1,080 crore in the previous year. EBITDA is earnings before interest, tax, depreciation and amortisation. (Representational image via Unsplash)

As per latest BARC data, both News18 India and CNN-News18 have maintained their position of being the number one channel across markets