Quantum Brief – Page 261

ResMed hopes its rap track can help Indians sleep well

People are often unaware about sleep issues. There is a need to create awareness about the importance of sleep and sleep-related disorders. (Image: A still from ResMed's ad)

With a campaign featuring singer and rapper Baba Sehgal, the brand wants to change the way we treat sleep disorders.

Max Life Insurance ropes in ‘Hitman’ Rohit Sharma and wife Ritika Sajdeh as brand ambassadors

(L-R): V Viswanand (deputy MD), Ritika Sajdeh, Rohit Sharma and Rahul Talwar

Sharma and Sajdeh will make their first appearance as a couple on-screen

Throwback: For the love of your wife – The Prestige cooker ad

Raja Bundela was an upcoming actor at that time, and this commercial went a long way to give him recognition. He even opined that women would walk up to him and compliment him, “Pati ho to aisa”.

Today, ‘Jo biwi se kare pyaar, woh Prestige se kaise kare inkar’ seems outdated, sexist even, but it’s one of the most memorable taglines ever written.

Mast & Meh: Spotify, SUGAR, Tata Capital, Byju’s, Vicks, Jar

Tank-ed: SUGAR's founder and Shark Tank judge Vineeta Singh makes a bizarre and seemingly forced appearance in this ad. Shark Tank hangover, perhaps?

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Biz Moves: Leo Burnett, Grapes, FCB Interface, L&K Saatchi & Saatchi bag new business

Here’s a round-up of the agencies who beat competition to bag new clients and business. (Representational image: Vikram Sundaramoorthy via Unsplash)

Keep up with all the key business and account wins and movements.

Exclusive: Manish Tiwary wants the whole country to say ‘Amazon Se Liya’

The e-commerce juggernaut’s country manager for India gives us the inside view of the brand’s festive season campaigns.

Roger Federer – a legacy in ads

A still of tennis legend, Roger Federer

Memorable ads featuring tennis legend Roger Federer who announced his retirement from the sport this week.

Budweiser’s FIFA World Cup global campaign declares ‘The World is Yours to Take’

In partnership with international football icons Lionel Messi, Neymar Jr., and Raheem Sterling, Budweiser has launched its FIFA World Cup campaign in more than 70 countries, the most in the brand’s 146-year history.

Budweiser teams up with Messi, Neymar Jr., and Sterling to inspire fans to seize greatness

Cadbury Dairy Milk wants consumers to find new moments of happiness

The latest Cadbury Dairy Milk commercial adds a new dimension to the brand’s generosity narrative and nudges people to be there for someone. Image: A still from the ad.

The commercial adds a new dimension to the brand’s generosity narrative and nudges people to be there for someone.

Govt’s road safety ad slammed for promoting dowry

A still of Akshay Kumar from the Advertisement

The ad featuring Akshay Kumar has elicited intense responses from the netizens.