Budweiser’s FIFA World Cup global campaign declares ‘The World is Yours to Take’ In partnership with international football icons Lionel Messi, Neymar Jr., and Raheem Sterling, Budweiser has launched its FIFA World Cup campaign in more than 70 countries, the most in the brand’s 146-year history. Budweiser teams up with Messi, Neymar Jr., and Sterling to inspire fans to seize greatness