Category: Digital

Google postpones third-party cookie removal from Chrome until early 2025

1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

Google cites ongoing talks with regulators and industry testing needs for pushing back phase-out originally planned for 2020. This offers businesses more time to adapt online advertising strategies.

Elections 2024: Big tech’s ad transparency tools not so transparent?

While the audit analyses are global parameters that were tested, the gaps apply to data disclosures across markets including India that is currently in the mists of its Lok Sabha polls. Analysts, media planners and strategists rely heavily on the ad libraries for data, spending patterns and transparency. Image by dole777 via Unsplash)

A recent audit by Mozilla Foundation CheckFirst revealed Meta, TikTok, LinkedIn, Alphabet,X and many others, have shortcomings in their ad libraries, hindering transparency.

EU opens second formal probe of TikTok under the Digital Services Act

This move is part of TikTok's strategy to enhance its advertising ecosystem and attract more brands and marketers.

In case TikTok fails to reply to the Commission within the indicated deadlines, the Commission may impose fines up to 1% of the provider’s total annual income or worldwide turnover and periodic penalties up to 5 % of the provider’s average daily income or worldwide annual turnover.

BARC mulling expansion of viewership measurement with 12,000 home digital panel: EXCLUSIVE

No doubt, the growth of regional OTT platforms highlights the increasing demand for localised content, posing a potential challenge to global giants like JioCinema, Netflix, Disney+Hotstar, and Amazon Prime Video. (Image source: Unsplash)

Forward-looking measures by industry body BARC address evolving marketers and advertisers’ need for data.

60 percent consumers cancel and resubscribe to services basis availability of desirable content: Report

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

As per the Accenture report, 47 percent of consumers canceled more subscriptions in 2023 vs. 2022. 73 percent discontinued at least one service and 52 percent cancelled two or more times.