Category: Digital

India third-largest market for podcast listeners globally; yet only 12 percent Indians currently engaged

Even after the introduction of copyright laws in India there are many cases of copyright infringement especially in music. Industry members urged the govt to take steps to control music piracy in India. (Representative image via Unsplash)

82 percent of respondents were initially unaware of podcasts, highlighting a significant opportunity for awareness-building efforts, as per a report.

Tata Play Binge expands its entertainment gateway with discovery+

The platform boasts of some popular titles like 90 Day Fiance, Man VS Wild, and Top Gear, #IndiaMyWay, Blue Planet, Secrets of the Koh-i-noor, India’s Ultimate Warrior and many more. (Image source: Amazon)

discovery+ will join other popular OTT platforms on Tata Play Binge like Apple TV+, Disney+ Hotstar, ZEE5, and Lionsgate Play among others.

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OpenAI to use Financial Times content to train AI models in latest media partnership

FT Group CEO John Ridding said the agreement recognises "the value of our award-winning journalism and will give us early insights into how content is surfaced through AI," adding that "this partnership will help to keep us at the forefront of developments in how people access and use information.”

While the financial terms of the agreement with Financial Times were not disclosed, this latest expansion of media partnerships follows similar deals by Microsoft-backed OpenAI over the past few months.

Axel Springer and Microsoft expand partnership across advertising, AI, content and Azure services 

Axel Springer is a media and technology company and active in more than 40 countries. The company has successfully transformed from a traditional print media company to Europe’s leading digital publisher. The company is headquartered in Berlin and employs more than 18,000 people worldwide.

Axel Springer SE and Microsoft Corp. will leverage each other’s strengths in digital publishing and technology to accelerate growth in the era of AI.

Snap’s DAUs increased 10 percent YoY to 422 million; Q1 2024 revenue increased to $1,195 million

Stating that Snap Inc is focused on accelerating and diversifying its revenue growth, the company said that Snapchat+ subscribers more than tripled year-over-year, surpassing 9 million subscribers in Q1. The number of small and medium sized advertisers on Snapchat increased 85% year-over-year.

Snap is also investing in its augmented reality platform: “We continue to invest in Generative AI models and automation for the creation of ML and AI Lenses, which contributed to the number of ML and AI Lenses viewed by Snapchatters increasing by more than 50% year-over-year.”

Tech YouTuber Shreemani Tripathi on how passion and patience will help creators grow

Shreemani Tripathi is one such female tech YouTube making waves in the creator community traditionally dominated by men. Tripathi talks about her plans to transition into entrepreneurship, strategies which have helped her to generate revenue, and more.

Shreemani Tripathi started my journey on YouTube and she was part of YouTube Fanfest 2023.

9 in 10 internet users in India are already using AI in some form or the other: Kantar

As per Kantar reports, while AI technologies are touching most internet users of India today, their usage is expectedly higher among the youth (19–24-year-olds) at 92 percent and interestingly, also at a high 81 percent for the older (45+ year old) age bracket.

A recent Kantar report highlights how 15 percent consumers enhanced their user experience through virtual assistants across platforms, in 2023.