Digital – Page 48 – storyboard18

600 million Indian consumers embrace the open internet: Trade Desk

Only 15 percent of India’s advertising spend is funnelled into the open internet, indicating a significant untapped opportunity for brands looking to connect with audiences where they spend their time, stated the report.

As per the report ‘Elevating your Digital Marketing Strategy with AI’, ” The open internet is not controlled by any individual, business, or government body. It refers to online media properties (websites, platforms, and apps) across gaming, news, blogs, music, and OTT/CTV.”

X to limit replies to verified users only

In the last few months, as per a media report, there was a rise in spam and porn bots which led to an increase in fake accounts. (Image source: X.com)

Billionaire Elon Musk said that this move is an attempt to avoid spams and bots.

Prasar Bharati extends deadline for OTT platform’s marketing agency bid submission

Prasar Bharati plans to launch its OTT platform at the International Film Festival of India in Goa (on November 20th).

The e-tender floated on April 19 invited bids from pre-approved DAVP (CBC) multimedia and media sales agencies for a Rs. 4 crore contract (including taxes).

Adobe expands partnership with ethical hackers for safe AI

Acrobat is the first PDF solution to oﬀer in-app generative image capabilities.(Image source: Moneycontrol)

Adobe is expanding its bug bounty program to secure their AI tools, Content Credentials and Firefly.

Fad to full-time: HCLTech seeks marketing leader specialising in AI

HCLTech's focus is on data AI, Gen AI developer skilling across the stack with a special focus to create a cohort of data and AI principals.

LinkedIn’s Global Talent Trends report from October 2023 said job posts on the platform that mention artificial intelligence or generative AI have seen 17 percent greater application growth over the past two years than job posts with no such mentions.

LS Elections 2024: Rs 100 crore invested in AI integration in political campaigns

Indian tech agencies are collaborating with political parties and candidates, empowering them to utilize AI for personalised voter engagement and optimised media strategies.(Representative image from Generative AI enthusiast Sahid SK's Instagram)

Indian political parties and candidates are embracing AI, signifying a paradigm shift in campaigning strategies while raising questions on ethical use of the technology.

EU launches investigation into Meta over potential Digital Services Act violations

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

The alleged violations involve Meta’s policies and practices regarding deceptive advertising and political content across its services.

Personalisation in e-commerce goes beyond merely addressing customers by name: FreshToHome’s Jayesh Jose 

As technology advances, the possibilities for personalisation in e-commerce are limitless, promising a future where every interaction feels uniquely tailored-Jose

Personalisation on e-commerce is about utilising data-driven insights to deliver content, product suggestions, and offers tailored to individual preferences.

MAdtech Point: The truth behind the delay in the deprecation of cookies from Google

If the Privacy Sandbox from Google does not meet these two requirements, it has totally failed in offering an alternative in their own ecosystem, after they have deprecated the third-party cookies. (Representative Image: Vyshnavi Bisani via Unsplash)

Proper consent management, neutrality and transparency are the corner stones of the data privacy regulations across all the countries. This explains, why Google has not postponed the deprecation of trackers with the Android ecosystem and stuck to the timelines, as it is easy to implement this on mobile phones vis a vis a desktop browser.