Digital – Page 22 – storyboard18

TRAI extends deadline for comments on Network Authorisations consultation paper

The appointment will be for a tenure of three years, or till the age of 65 years, or until further orders, whichever is the earliest.

Telecom Regulatory Authority of India (TRAI) released a Consultation Paper on the Terms and Conditions of Network Authorisations to be Granted Under the Telecommunications Act, 2023 on October 22, 2024.

Rural India embraces digital media; 47% adopt hybrid model: Report

Traditional media remains influential, a hybrid approach that leverages both online and offline channels is key to effectively connecting with rural audiences, the report noted (Photo: Unsplash)

According to Kantar & GroupM Rural Barometer Report 2024, 47 percent of the rural population of the country has adopted a hybrid model of consuming media content fueled by affordable internet and better digital infrastructure.

NBDA to keep its stance regarding ‘fake news’ infront of Parliament panel

NBDA had pointed out that the consultation paper’s assumptions about broadcasting’s classification within telecommunications appear both unfounded and counterproductive

An official statement said the Standing Committee on Communications and Information Technology will meet on November 21 on the subject of “Review of mechanisms to curb fake news.”

Global Esports defies odds to become India’s first profitable esports organization

Despite decline in brand sponsorships and game publisher interests, GE's profitability shows green shoots and the revival of esports industry in the country.

Despite decline in brand sponsorships and game publisher interests, GE’s profitability shows green shoots and the revival of esports industry in the country.

ED raids premises of sellers using Amazon, Flipkart platforms

The Supreme Court’s decision on the transfer of cases will be revisited on January 6.

The searches are being conducted in connection with the Enforcement Directorate (ED)’s probe into allegations of violation of foreign investment rules.

MoHFW infringing powers of MIB, OTT platforms oppose non-skippable anti-tobacco ads

Stakeholders have also expressed concern over the heavy compliance burden on OTT platforms. To meet the amendment’s requirements, platforms would need to edit extensive amounts of content.

OTT platforms go ‘family-friendly’ as govt mulls OTT broadcast policy

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

Cautious about content, fearing political backlash and stricter oversight, OTT platforms are increasing investments in slice-of-life and family programming— promoting responsible entertainment.

ThinkROI wins Mr.DIY digital mandate

The partnership between ThinkROI and Mr.DIY aims to create a new niche for the home improvement retail concept, which is quite nascent in the Indian market.

The digital agency ThinkROI will help scale the Mr.DIY brand, with an improved presence, a greater recall value, and higher favourability from the Indian audiences.