Category: Digital

Simply Speaking: Shorts #3 – Success – fluke or formula ?

For as long as civilisation has existed, philosophers , sociologists , scientists, and politicians among others have tried to reduce the complexity of this world into a formulaic theory for success. In all likelihood, none exists. The word theory itself comes from “Theo Ria” - merely a way of looking, writes Shubhranshu Singh. (Image source: Unsplash)

The surprise and unpredictability of what works and what doesn’t will remain forever. What we do know for sure is that success depends on acceptance, writes Shubhranshu Singh in this week’s Simply Speaking.

YouTube Shorts expands to three minute videos, enhancing creator flexibility

Currently limited to 60 seconds, this expansion will take effect on October 15 and comes in response to creator demand for more flexibility in storytelling.

In a move to compete more effectively with TikTok and Instagram Reels, YouTube announces a significant update to its Shorts feature, allowing longer videos and introducing new creative tools for users.

Havas India launches CSA in India to bolster tech, data, and analytics capabilities

To further solidify the agency’s data & tech capabilities, PivotConsult, the strategic consulting arm of PivotRoots, has been merged into CSA India. PivotConsult, currently a 55-member team, works with marquee clients including, Kotak Bank, Bisleri, Wildcraft, Coca-Cola, and Samsung, among others.

Gaurav Seth has been appointed as Managing Partner to lead CSA India’s operations, reporting to Shibu Shivanandan, CEO and founder of PivotRoots.

Digital to contribute 18% to revenue pie of media companies by FY27

The Ministry of Electronics and Information Technology urged social media platforms to take proactive measures against hoax bomb threats and emphasized the need for clearer takedown actions.

At present, the digital segment has a 12% share in the media players’ revenue pie (8% in FY19). According to Crisil, it is expected to grow as companies are now focusing on digital modes such as over-the-top platforms, social media, and mobile apps.

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Survival of fittest: E-commerce, q-commerce and the future of kiranas

AICPDF alleged that the quick commerce platforms operate dark stores to bypass inventory regulations and engage in predatory pricing and monopolistic behaviour. (Image courtesy: Moneycontrol)

While e-commerce and quick-commerce offer convenience, reach, and discounts to consumers, concerns arise about their impact on small retailers, vendors, and kiranas. An existential threat for small retailers or intensified competition? Experts argue.