OHD on service authorization: Stakeholders oppose TRAI’s jurisdiction expansion

The News Broadcasters and Digital Association (NBDA) warned that while GBBs have the potential to diversify broadcasting, allowing them to operate without a well-defined regulatory structure could undermine competitive fairness.

The discussion focused on the Consultation Paper on the Framework for Service Authorizations for the Provision of Broadcasting Services under the Telecommunications Act, 2023.

Major telcos oppose mandatory registration or licensing of CDNs

The News Broadcasters and Digital Association (NBDA) warned that while GBBs have the potential to diversify broadcasting, allowing them to operate without a well-defined regulatory structure could undermine competitive fairness.

During the open house discussion, stakeholders urged TRAI to avoid imposing registration, licensing agreements, or requirements on Content Delivery Networks (CDNs).

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Big Brands Gone Latent for Samay Raina’s YouTube show?

According to some experts, Samay Raina's IGL is a goldmine for brands aiming to connect with younger, digitally native audiences. For challenger brands or D2C players, it’s a chance to carve out a distinct, relatable identity that feels bold and human. (Image Source: YouTube and Plex)

With each episode surpassing an average of 20 million views, big and traditional brands are still shying away from sponsoring/associating with Samay Raina’s- ‘India’s Got Latent’ show over ‘brand safety’ concerns.