Loco sells majority of stake to UAE based tech company, says India not a priority

Loco has previously partnered with major publishers like Krafton, Activision, Ubisoft, and Riot Games, as well as global entities like the NBA and FIFA.

On July 17, Storyboard18 reported Loco’s failure to generate revenue using the Advertising Video On Demand (AVOD) model, which led to a significant decline in Daily Active Users (DAUs).

‘Q-commerce is here to stay, retailers must upgrade themselves’, says CEO of Retailers Association of India

These companies have been given 15 days to respond.

On September 26, Madras High Court lawyer K Narasimhan alleged in his complaint to the DPIIT that e-commerce platform Flipkart is offering discounts at product level for select sellers and creating a non-competitive environment.

At 88% of ad impressions, programmatic most popular method for promoting ads on digital

The TAM-AdEx report claimed that digital medium witnessed an increase in ad impressions by 8% in the first half of 2024 as compared to the same period in 2022. Also, H1 2024 saw a notable 3% increase compared to the same period in 2023.

In terms of applications, YouTube witnessed the highest number of digital ad impressions at 38% in the first half of 2024, according to the TAM AdEx report.

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Categorized as Digital Tagged

Ahead of festive season, Meesho partners with D2C brands, attracts 3.2 crore shoppers

Meesho marketplace provides small businesses, which includes SMBs, MSMEs, and individual entrepreneurs, access to millions of customers, selection from over 30 categories, pan-India logistics, payment services, etc

Meesho said that nearly 75 percent of orders came from tier 2+ markets, and among brands, Liberty reported growth of 2.89X, Bella Vita at 2.5X, and Denver at 2.4X.

Don’t call dark stores ‘dark store’, says BSC founder Shantanu Deshpande. Here’s why.

Shantanu Deshpande is one of the startup founders who actively creates content on social media.

The Founder of Bombay Shaving Company suggests a rebranding that could brighten up the future of quick commerce, urging partners to rethink the ‘dark store’ label in favour of something more inspiring.

Airtel unveils India’s first AI-powered spam detection service

Digital TV services contributed Rs 758 crore to the overall revenue of the company in Q2 of FY25, witnessing an decrease of 2.38 per cent from Rs 777 crore in last quarter of same financial year

The service, set to launch free of charge, aims to combat spam calls and messages, enhancing user security for millions of subscribers.

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Categorized as Digital Tagged

Industry endorses withdrawal of draft Digital Competition Bill

The draft Digital Competition Bill was released on March 12, this year and has been under the scanner ever since.

Within six months of release, the Digital Competition Bill draft is likely to be scrapped, with concerns raised over its proposed ex-ante regulatory framework, vagueness and potential impact on MSMEs.