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India’s AI adoption rate highest globally, professionals prioritize AI skills for career success: Study

This session will lead the discussion on the impact of AI-powered algorithms on news consumption and platform prioritization; the influence of AI on revenue models, personalized ad targeting and content recommendation systems.

According to Emeritus Global Workplace Skills Study 2025, 94 percent of Indian professionals believe that mastering AI skills will accelerate their career growth

India smartphone market revenue all-time high in 2024; Nothing becomes fastest-growing brand

According to a Counterpoint Research report, vivo led the market in terms of volume for the first time in FY2024. Apple led the market in terms of value for the second successive year. (Representative Image: Vojtech Bruzek via Unsplash)

According to Counterpoint Research, premium smartphones now account for one in five shipments in India.

Amazon MX Player’s no ‘soft porn’, no sports content gambit

Amazon acquired the Indian ad-supported streaming service for $100 million, marking a lower acquisition cost than its previous buyout.

The soft porn and erotic content on MX Player primarily targeted a male audience from Tier II and III cities, serving as a draw within the platform’s diverse offerings.

DPOs in demand: DPDP draft rules push Meta, Kotak, GMR to seek Data Protection Officers

Heightened regulatory expectations (after the release of draft DPDPA rules) are driving organisations across various sectors to proactively strengthen their data protection frameworks.

The release of draft Digital Personal Data Protection rules in January ’25 has spurred companies to intensify compliance audits to enhance data protection measures and onboard Data Protection Officers in many cases.

Elon Musk’s X sues Lego, Nestlé, and others over alleged ad boycott

This development follows a meeting between Prime Minister Narendra Modi and Musk

Since Musk took over Twitter, the platform has changed significantly. He reinstated banned accounts, removed content moderation teams, and cut staff responsible for tackling political interference and child exploitation

Regulating digital media: Parliament panel proposes unified media framework

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

The panel on communications and information technology was led by Bharatiya Janata Party (BJP) lawmaker Nishikant Dubey.

Economic Survey 2024-2025 highlights AI’s potential and challenges for India’s workforce

With NCH’s AI-driven, sector-specific analysis, these convergence partners can now act more effectively and efficiently in resolving consumer issues, thereby enhancing consumer trust and satisfaction.

The Economic Survey suggests that India can build a workforce capable of utilizing AI to improve efficiency and create new economic opportunities.

PM Modi understands importance of strength, direction and vision, says Sir Martin Sorrell

Earlier, Sir Martin Sorrell has spoken about Prime Minister Narendra Modi and praised his keen sense of marketing and branding

Businesses must take back control in an AI-driven future: S4’s Martin Sorrell

Sir Martin Sorrell said, "Businesses and clients have to take back control. And they have to internalise more and more of their functions. That's because control of content and ideation is critically important."

“Businesses and clients have to take back control. And they have to internalise more and more of their functions. That’s because control of content and ideation is critically important,” he said

India emerges as top alternative to China for global advertisers, says Sir Martin Sorrell

Sir Martin Sorrell said that by 2050, 3 of the world's largest economies, China, India, and Indonesia will be in the top five.

He said that by 2050, 3 of the world’s largest economies, China, India, and Indonesia will be in the top five.