Category: Digital

Industry endorses withdrawal of draft Digital Competition Bill

The draft Digital Competition Bill was released on March 12, this year and has been under the scanner ever since.

Within six months of release, the Digital Competition Bill draft is likely to be scrapped, with concerns raised over its proposed ex-ante regulatory framework, vagueness and potential impact on MSMEs.

GenAI demand skyrockets 411% globally since 2019; India leads in AI/ML job postings

Artificial intelligence's threat to services sector employment is a major challenge to Indian economy

As per Cornerstone’s SkyHive data, India led with 4.1 percent of its job postings focused on AI/ML and nearly 18 percent of data analytics jobs, reflecting its growing role in the global AI landscape between January and July 2024.

Festive AdEx forecast: E-commerce to dominate spending

TV still commands significant festive ad spend, especially for big-budget campaigns that focus on mass reach. However, advertisers are more selective, prioritizing prime-time slots and integrating with digital strategies (such as using QR codes or encouraging social media engagement), says Deleise Ross, Senior VP & Business Head, DDB Mudra.

During festive seasons, such as Christmas, Diwali, or New Year, advertisers face the challenge of ensuring visibility across a variety of media touchpoints while maximizing return on investment (ROI), says Deleise Ross, Senior VP & Business Head, Mudramax.

India pushes to bring online gaming companies under stricter framework at FATF

In March 2023, the government extended the Prevention of Money Laundering Act (PMLA) to cover specific activities related to virtual digital assets to combat digital fraud in the sector. (Image source: Unsplash)

At the Financial Action Task Force (FATF) in Paris, India is pushing for the inclusion of online gaming companies under the ambit of anti-money laundering or countering the financing of terrorism framework.

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88% of Indian organizations open to global hiring for AI roles: Report

80 percent of the Indian organizations said that high salary expectations have deterred them from hiring AI talent (Photo: Unsplash)

According to Deel report, 80 organizations said that high salary expectations have deterred them from hiring AI talent. On the other hand, 56 percent of the respondents cited fierce competition from other companies as a significant challenge in attracting AI talent.

Telegram shifts stance on user data, will share IP addresses and phone numbers with authorities

Telegram has begun using artificial intelligence and a dedicated team of moderators to obscure problematic content from search results, enhancing efforts to prevent misuse of the app.

Telegram’s CEO Pavel Durov announces the platform will comply with legal requests for user data, following his recent arrest in France on serious charges.

50% brands increased influencer marketing spends upto 10x in 2024

Around 64% of the brands allocate 5%-20% of their annual budget to influencer marketing, according to the latest report by Influencer.in.

Influencer marketing will soon become an industry worth Rs 10,750 crore by 2027, according to the latest report by Influencer.in. The report also notes despite the increase in spending, creators witness budget constraints and restricted creative freedom.

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