The case was reviewed by Judges Sri Srinivasan, Neomi Rao and Douglas Ginsburg, who considered challenges brought by TikTok and its users against the law.
Category: Digital
Low marketer-confidence weakening YouTube Shorts’ grip on the Indian market?
In India, Reels has supercharged much of Meta’s growth while YouTube’s Shorts has lagged behind.
Hiring 2.0: How India’s CEOs are leveraging social media and campus tours to attract talent
Bhavish Aggarwal’s recent visits to IITs and IIMs, paired with Deepinder Goyal’s unconventional use of social media to recruit a Chief of Staff, reflect a growing trend: CEOs are no longer content to leave hiring solely to HR teams.
IPG sells digital company Huge to private equity firm AEA Investors
IPG is also in advanced merger talks with rival Omnicom that could see the latter acquire IPG in an all-stock deal.
Gen Z leads consumer spending in India’s youthful market: Dentsu-PhonePe Report
India’s demographic diversity is reshaping the consumer landscape, with Gen Z driving trends in food, beverages, and retail, while Gen X focuses on financial services, healthcare, and agriculture, according to a new report by Dentsu and PhonePe.
AI/ML demand forecasting is now a way of life for us: Colgate CEO
Colgate’s CEO shared four pillars of strategies– first pillar is the growth of the oral category, the second is premiumization, and the third is to lead growth in toothbrushes and devices. And the last one is to diversify personal care business
India’s sports industry surpasses telecom, digital sports ad surges 63%: Report
Digital-first approaches now dominate sports advertising, as brands prioritize OTT platforms over linear broadcasting, as per a Deloitte-Google report.
Shorts falling short?: YouTube plays catch-up with ad blitz for its short video feature
YouTube is playing catch-up with an aggressive ad blitz for Shorts, targeting brands. Will it be able to reel in advertisers? Big tech companies are also facing competition from homegrown Short Format Video (SFV) platforms taking away brands’ attention and budgets.
Social media influencers under ASCI’s radar for next two quarters
Steep rise in violations of ASCI guidelines by influencers for promoting cryptocurrency and illegal betting companies.
Amagi acquires Argoid AI to accelerate AI-driven innovation in the M&E industry
By integrating Argoid AI’s algorithms into Amagi’s existing platform, this acquisition will boost the functionality of Amagi’s product suite, Amagi NOW and CLOUDPORT offerings, enabling media companies to make faster, smarter, and personalized content scheduling decisions at scale.