Category: Digital

Centre proposes new and stricter anti-tobacco regulations for online content platforms

The Ministry of Health and Family Welfare made the draft announcement on September 13, 2024, seeking to amend the Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade and Commerce, Production, Supply and Distribution) Rules, 2024. (Representative Image: Mathew MacQuarrie via Unsplash)

The anti-tobacco regulations will also include video-on-demand services such as Netflix and Amazon Prime Video. Centre has opened a 30-day public consultation period for individuals and organisations to submit feedback.

Published
Categorized as Digital Tagged

E-comm boom fails to deter big brands from investing in brick-and-mortar stores

Physical stores remain the preferred choice for apparel shopping, according to a survey by LocalCircles this year. (Image Unsplash)

Despite the e-commerce boom, big apparel and lifestyle brands continue to invest in brick-and-mortar stores. The D2C lifestyle retailers are choosing omnichannel routes by expanding their stores as customers want the ‘touch and feel’ experience

Most Valuable Brands: Zomato fastest riser, 100% growth in brand value in Kantar’s BrandZ report

Zomato (at number 31 with a brand value of $3.5 bn) is this year’s fastest riser with 100% growth in brand value year-on-year due to relentless innovation and expansion into quick commerce. It has also boosted efficiency and elevated its customer experience over the last year, according to the Kantar BrandZ report.

TCS remains the country’s most valuable brand for the third straight year in the new Kantar BrandZ report. Soumya Mohanty, MD & CCO and Deepender Rana, Executive MD at Kantar tell Storyboard18 how Indian brands lag in creating meaningful differences & building long-term brand equity versus global counterparts.

Santosh Desai calls out ICICI Bank for “terrible experience”

Small and independent agencies do not have the resources or the means to protect their interests against bad practices in the industry and feel the fire need for stronger industry bodies that will represent them and proactively protect their interests.

Is this just one case, or is there a systemic problem with how ICICI handles fraud?

AVGC sector applauds govt nod for NCoE, projects $26 billion growth by 2030

The Federation of Indian Chambers of Commerce and Industry (FICCI) and the Confederation of Indian Industry (CII), representing industry bodies, will collaborate with the government in setting up the proposed Institute of Immersive Creators (IIIC).

This initiative aims to position India as a content hub, providing state-of-the-art content to enhance India’s global soft power and draw foreign investments into the media and entertainment sector.

Instagram moves to protect teens with default private accounts amid criticism

Known as the “adult classifier,” this AI system will analyze various elements within a user’s profile—including their follower list, interactions, and “happy birthday” posts from friends—to estimate the user’s real age.

Meta rolls out new safety measures for teens on Instagram as legal and public pressure mounts over social media’s impact on youth mental health.

Schbang acquires Dutch design agency Addikt to form combined entity with turnover Rs 300 cr

Schbang currently has over 150 brands on retainer and is looking to add 12 more brands by the end of FY25. The agency plans to also foray into Africa and the Middle East, apart from strengthening its presence in Europe with AddiktSchbang.

Schbang has acquired 50% of the shares of Amsterdam-based design agency Addikt to form ‘AddiktSchbang’- with a combination of call-and-put options and an aim to work together for the next 10 years.