Category: Advertising

TV News commands advertiser interest despite digital surge; print yet to reclaim pre-Covid ground

With digital platforms prone to misinformation, and print's premium rates and uncertain circulation numbers, advertisers are increasingly turning to TV news channels.

As digital platforms grow, Television News too continues to capture both viewers and advertisers, while print media is yet to regain its pre-Covid audience and advertiser interest.

ASCI signs MoU with the online gaming federations to protect consumers against offshore betting ads

Since the kickoff of the MoU in January 2025, ASCI has flagged 413 ads of offshore betting to the Ministry of Information and Broadcasting and processed 12 advertisements for potential violation of ASCI’s RMG guidelines. (Image Source: Media)

The MoU between ASCI and the online gaming industry federations establishes a framework to address these challenges through a special monitoring cell that will focus on screening and reporting offshore betting and gambling advertisements to the concerned ministries.

Nielsen collaborates with JioStar ahead of Tata IPL to advanced ad measurement

Nielsen will deploy advanced tools such as Nielsen ONE Ads and the newly developed Volumetric and Reach Analysis on the Platform to provide insights into viewership and ad performance on the JioHotstar Platform.

Nielsen will establish a data pipeline to measure the effectiveness of advertiser campaigns on JioHotstar properties, leveraging its in-depth expertise in audience measurement and first-party data.

Nas Daily: ‘1000 Media’ is no traditional agency, aim to disrupt traditional marketing firms

"1000 Media currently has about 30 employees and plans to grow to 60-80 by the end of the year. The agency is structured like a tech firm, with separate product and business development teams", shares Nas Daily (aka Nuseir Yassin).

Renowned Israeli-Palestinian digital influencer, Nas Daily (aka Nuseir Yassin), has launched his first-ever marketing agency ‘1000 Media’ in India. In a conversation with Storyboard18, he talks about the struggles of traditional marketing agencies and what makes ‘1000 Media’ agile and tech-forward.

EXCLUSIVE: Advertising industry bodies AAAI, ISA to set guidelines to tackle ‘reverse auction’, unethical practices

As the advertising industry grapples with ethical challenges like reverse auctions and undercutting, the collaborative effort between AAAI and ISA represents a step toward much-needed reform.

As the advertising sector grapples with persistent ethical issues such as reverse auctions and undercutting, the growing collaboration between AAAI and ISA offers a potential turning point.

Dentsu global CEO: We will reevaluate our underperforming businesses, rebuild our business structure

NCLT, in its order of April 4, 2025, noted the absence of crucial documentation, such as delivery receipts or weighbridge slips, to confirm the actual delivery of goods to Dentsu Communication.​

Dentsu says it will focus on boldly promoting necessary changes and reforms to once again achieve strong organic growth as the global ad holding company announced its new Mid-Term Management Plan, setting key financial targets for FY2027.