The D2C brand has narrowed its net loss by nearly 23 percent to Rs 62 crore in FY 24 from Rs 80 crore in the previous year
Category: Advertising
CCPA issues 325 notices for violation of consumer rights, misleading ads; imposes penalties of Rs 1.19 crore
The CCPA plays a crucial role in preventing consumer harm caused by unfair trade practices and misleading advertisements. Since its formation, the CCPA has issued 325 notices for violations, levying penalties totaling Rs. 1.19 crore.
Between creativity and compliance: How influencers circumvent ad rules
Experts agree about an urgent need for more rigorous enforcement and greater awareness of crucial guidelines in influencer marketing.
Ghost job listings in advertising: A fad or phenomenon?
Is that job for real? The phrase has taken on new meaning. Storyboard18 reached out to creative heads and ad experts to understand the phenomenon of ‘ghost job listing’, its implications on the ad sector, how to evade this trap and a lot more.
Roti Reminders to Clapping Gloves: Most memorable brand campaigns at Kumbh Mela
From transforming handwashing habits through edible reminders to building pop-up sanitation hubs, brands at the Kumbh Mela have seamlessly blended marketing with meaningful social impact. Here’s a roundup of some iconic campaigns during past Kumbhs.
CCPA issues notices to 45 coaching centers for misleading ads; imposes penalty of Rs 61,60,000
This information was shared by B.L. Verma, Union Minister of State for the Ministry of Consumer Affairs, Food and Public Distribution, in a written reply to the Rajya Sabha on December 16, 2024.
EXCLUSIVE: HUL puts OOH media account on pitch, incumbent agency is IPG’s Rapport
Publicis, GroupM and IPG participated in the pitch, according to industry sources.
Shreyas Media wins advertising rights for Maha Kumbh mela 2025: Report
According to the official website of Maha Kumbh 2025, Prayagraj Mela Authority has selected a group of vendors to manage the advertisement rights, which includes Crayon Advertising Ltd and Vritti Solution
Big Brands Gone Latent for Samay Raina’s YouTube show?
With each episode surpassing an average of 20 million views, big and traditional brands are still shying away from sponsoring/associating with Samay Raina’s- ‘India’s Got Latent’ show over ‘brand safety’ concerns.
IPO-bound BlueStone’s ad spends rise to Rs124 crore in FY24
Effective marketing is important for future revenue growth enhancing brand visibility, to establish relationships with target markets, the company stated.