Category: Advertising

InspiRAYtion 17 – Will the biggest agency network be the best?

"So, who are the pirates in the biz? The ones for whom Advertising still matters. Brand building still matters. Sales and results and effective creative that persuades matters," writes adman Rayomand J Patell. (Image Source: Unsplash)

“In 2025 it’s increasingly going to be the little ‘piranhas’ that make the biggest creative impact,” writes ad man Rayomand J Patell in this week’s InspiRAYtion.

When Cherry Chaplin made a brand blossom

The ad, part of a three-film campaign released in 1984, went on to gain recognition at Cannes Lions International Festival of Creativity. (Stills from the campaign)

With the legendary Charlie Chaplin’s death anniversary coming up on December 25, Storyboard18 looks at how the iconic star inspired a brilliant campaign.

Zepto’s revenue grows 120% YoY to Rs 4,454 crores in FY24

In a major step toward consolidating its fast-growing café business, Zepto Café, the coffee-centric spinoff of Zepto, debuted its own standalone mobile application recently. (Image source: GQ India)

Despite being only 3 years old, we were able to successfully close a full statutory audit by a Big 4 firm, said Aadit Palicha, co-founder, Zepto.

Gukesh D crowned World Chess Champion, now eyeing global brands

Gukesh D, became the youngest-ever world chess champion by defeating the reigning title holder Ding Liren from China in Game 14 of the World Chess Championship in Singapore.

Experts indicate that brands from Edtech, Banks, Fintech, IT companies will make a beeline to sign the youngest world chess champion.

CCI monitoring M&A deal values in digital sector to curb “killer acquisitions”

"Killer acquisitions" involve dominant companies acquiring smaller competitors to eliminate potential threats to their market position, while "creeping acquisitions" refer to the gradual acquisition of a target company's shares through open market transactions.

Speaking at a forum on Wednesday, CCI Chairperson Ravneet Kaur highlighted the regulatory body’s focus on zero-priced digital business models and evolving market dynamics in the era of artificial intelligence.

Hyper-localization is key to building deeper resonance with a diverse community: Canva’s Silvia Oviedo

Silvia Oviedo, Head of Content & Discovery at Canva,

“While our users are seeking the refinement and endless possibilities that come with AI, they also want the quirks, imperfections, and nostalgia that are associated with being human,” says Silvia Oviedo, Head of Content & Discovery, Canva.