Category: Advertising

SC takes action against Andhra Pradesh, Delhi, and J&K for failing to regulate misleading ads: Report

A bench of Justices PS Narasimha and Manoj Misra upheld the constitutionality of Sections 34, 47, and 58 of the Consumer Protection Act, 2019, noting that these provisions appropriately determine jurisdiction based on the consideration paid, unlike the earlier 1986 Act which considered the compensation claimed.

Hearing a written petition filed by the Indian Medical Association, the SC asked the chief secretaries of the three states to explain why they failed to file an affidavit

WATCH: OpenAI’s first Super Bowl ad

The 60-second spot, which aired during the first half of the game, showcased a unique pointillism-inspired animation that took viewers on a journey through pivotal technological milestones.

Celebrating human ingenuity with a 60-second spectacle at the Super Bowl 2025, the commercial positions ChatGPT as an everyday essential amid fierce AI competition.

OpenAI’s logo redesign and new visual language: When nothingness becomes the new bold

OpenAI also shared that ChatGPT’s web search tool has rapidly grown in popularity since it was first introduced last year.

Even though OpenAI’s rebrand aims to fix its “disjointed presentation,” sometimes this very pursuit of visual uniformity stifles creativity and limits the organic evolution of a brand’s identity.

Gifting platforms up ad spends by 20% ahead of Valentine’s Day

The country's major gifting platforms are expecting a minimum of 30% year-over-year increase in traffic around Valentine’s Day this year. (Image source: Unsplash)

Going beyond just the flower bouquets, the platforms have curated personalised offerings, and ground-led experiences as they anticipate over 30% increase in sales y-o-y.