Advertising – Page 24

EXCLUSIVE: After Swiggy, Sidharth Malhotra invests in OYO

The actor's investment approach reflects a broader trend of Indian celebrities taking strategic positions in technology-driven companies. (Image source: News18)

Sidharth Malhotra’s investment strategy centers around identifying cutting-edge ventures that address local challenges while possessing the scalability to become global leaders.

The algorithm fatigue era: Why authenticity and surprise matter more than ever for brands

Dull brands must spend almost £10m as much on media to cut through, as per Dentsu's report.(Image source: Canva)

75% of CMOs agree that influencer marketing is a vital part of the modern media landscape. The Creator Economy continues to expand as an economic force, anticipated to generate half a trillion dollars by 2027, as per Dentsu’s report.

From Pushpa swag to IPL drip, India’s growing craze for merchandise

A report by Maximize Market Research valued India’s sports merchandising market at $673.34 million in 2022, projecting growth to $1.93 billion by 2029, at a CAGR of 16.2% from 2023 to 2029.

Experts estimate L&M sales in India at approximately $2 billion this year, compared to $356 billion globally. L&M industry grew by 4.6% in 2023 and is projected to maintain a healthy CAGR of 4.5% through to 2032.

IPO-bound MobiKwik plans to boost brand visibility and optimize marketing strategies

MobiKwik said that for every Rs 1 spent on marketing, MobiKwik realized a revenue of Rs 6.64 as of FY 23

The company’s business promotion increased by 30.22 percent in FY 22 on account of an increase in advertising and a rise in user incentives

BookMyShow’s ad revenue jumps to Rs 140.57 crore in FY24: Report

BookMyShow earned Rs 801.57 crore from online ticketing and Rs 140.57 crore from live events in FY 24

BookMyShow paid a revenue share worth Rs 323.03 crore in FY 24. It spent Rs 233.49 crore on production and Rs 211.32 crore on the artists in the same period

The unexpected gainer of the bombshell Omnicom-IPG deal

The merger, expected to close in the second half of 2025, is subject to regulatory approvals worldwide, including from the CCI, as well as shareholder votes from both companies.

At first glance, the merger seems like a distant corporate transaction. Yet its implications are set to cascade through India’s advertising landscape.

Starbucks empty promises of recycling? US investigation reveals the truth

Although cups bear the recycling symbol, only about 9% of MRFs can handle Starbucks’ No. 5 polypropylene cups at all, and few buyers exist for this particular plastic feedstock.

A recent probe reveals that most plastic cups from Starbucks, despite eco-friendly claims, aren’t being recycled—but rather incinerated, sent to landfills, or processed at waste transfer stations.

From free tomatoes to hidden fees: A sneak peek into the world of q-commerce manipulation

By prioritizing inclusive development—supporting disadvantaged groups, youth, farmers, and women—the budget strengthens purchasing power, further stimulating market demand. Additionally, initiatives aimed at boosting farm productivity, manufacturing, and exports—such as a national mission for high-yield crops and subsidized credit for farmers—will fortify supply chains and optimize input costs, ensuring long-term sectoral growth.

For q-commerce apps, transparency isn’t just ethical—it’s smart business amid erosion of consumers’ trust.

Omnicom-IPG Deal: Will it reshape the ad order in India?

Omnicom-IPG Deal

Omnicom may be larger globally, but in India, IPG has a robust presence with brands like IPG Mediabrands, McCann, Lowe Lintas and FCB. But rival holdco WPP sits pretty on top of the ad order in India.

Omnicom to take over Interpublic Group; John Wren to continue as CEO and chairman

John Wren (left) will remain Chairman and CEO of Omnicom. Phil Angelastro will remain EVP & CFO of Omnicom. Philippe Krakowsky (pictured on right) and Daryl Simm will serve as Co-Presidents and COOs of Omnicom.

The combined company will retain the Omnicom name, with Omnicom Group CEO John Wren at the helm. The deal will create an advertising giant with combined annual revenue of almost $26 billion.