Category: Advertising

InspiRAYtion Twenty – pearls before swine

Some of Advertising’s most enduring successes are people who have gotten up when the occasion demanded that a line be drawn in the sand, highlights adman Rayomand J Patell. (Image Source: Unsplash)

Advertising is a meeting of minds. That creates a culture of optimism and out of that is born brave work clients want. They pay well for said brave work that really moves the needle, writes adman Rayomand J Patell in this week’s InspiRAYtion.

FMCG giants defy consumption slowdown, increase ad spend in Q3 FY25; HUL, Dabur buck trend

Prime time (6 PM – 10 PM) dominates FMCG TV advertising, with 53% of ads airing during this period to maximize audience reach. Celebrity-backed campaigns account for 32% of total TV ad duration, leveraging star power for greater impact. Among the most popular ad slots, General Entertainment Channels lead with 41%, followed by Sports at 30% and Movies at 14%, reflecting consumer viewing preferences.

GCPL consolidated ad and publicity spending increased by 6 percent to Rs 364.37 crore in Q3 FY 25 YoY

AAAI Waves 2025 contest calls on creatives to promote khadi with innovative campaigns

The Khadi challenge, with its focus on promoting sustainable fashion, adds another layer of importance to this year's initiative.

This competition is part of the broader World Audio Visual & Entertainment Summit (WAVES) 2025, an annual platform designed to foster discussions, collaborations, and innovation within the Media & Entertainment (M&E) industry.

Users cry foul: Apple, HDFC Ergo, Zopper in trouble over ‘India Gets Moving’ campaign

Apple took the #1 spot in Q1 2025, despite the challenges faced in its biggest markets.

Customers have also raised their complaints to Insurance Regulatory and Development Authority of India (IRDAI) and have sent legal notice to HDFC Ergo for alleged unfair trade practices and cheating.

Zomato rebrands as ‘Eternal’ to embark on new corporate journey: Experts decode the move

Brand experts look at Zomato's move to unveil the new corporate identity as a strategic step towards expansion, allowing it to diversify and operate more efficiently.

With a name change marking a new era, the food tech giant sets the stage for expansion beyond food delivery, signaling bigger ambitions for the future.

Patanjali misleading ads case: Baba Ramdev, Acharya Balkrishna move Kerala Court to recall non-bailable warrant

Baba Ramdev and Acharya Balkrishna approached the court to quash the proceedings against them where one of their argument was based on the violation of the limitation period, stated a Bar and Bench report.

On February 3, Kerala Court issued non-bailable warrants against Baba Ramdev and Acharya Balkrishna over alleged misleading advertisements linked to Divya Pharmacy, a subsidiary of Patanjali Ayurved.